How to Use A/B Testing and Personalization Best Together

If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things. I respectfully disagree, and I think this disagreement is at the root of how to use them best together. We as growth/performance marketers are accountable for results, often measured with conversions, new customers, or revenue. Every […]

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On the Road Again with Brooks Bell

At Brooks Bell, we believe in pursuing knowledge. Becoming experts. Being curious. And improving a little every day. Every now and again, this requires leaving our Raleigh, NC offices and hitting the road to pick up new insights from industry partners and drop some of our experimentation expertise along the way. Our latest travels took […]

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Who’s Hiring in October?

If your next career move is in optimization, testing, analytics, data science, UX, behavioral economics, or personalization, learn which movers and shakers are hiring. With 150,000 digital marketing jobs forecasted by 2020, according to Silicon Republic, your future outlook is strong. Director, Site Optimization and Web Analytics RingCentral San Francisco, CA Manager, Media Personalization and […]

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How to Optimize User Experience & Conversion Paths in Google Analytics

If you’ve been keeping up with any thought leaders over the last few months, you know that we are all talking about user experience. The more you can customize, personalize, optimize, target, adapt, and segment your individual user experiences, the more success you’ll see you in 2017. That’s a nice thought, but not a very easily implemented practice. The truth is that tracking user experience is no easy feat. Especially in Google Analytics. Vague attribution models and skewed conversion paths make reporting on your user experience frustrating, to say the least. So, to make things easier, start combing through your…

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