You Need More Than Analytics Data to Grow Your Business – You Need Systems

systems analytics

I have realized something after working with countless companies and helping them set up their analytics tools. They all want the hottest tool. They all want as much data as they can possibly gather. However, these companies don’t actually care about the data. This might sound crazy, but hear me out. They want the data, but not because of what you might think. They want access to data so they can improve something that matters to their business (e.g. conversion rates, user retention, revenue, etc.). They think that having data will make this easier (like their tools will magically make…

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A Year in Experimentation: 2016 Learnings and Predictions for 2017

This year, shoppers have spent more than $28 billion online since Thanksgiving, representing a 13.5 percent increase from the same period in 2015. Perhaps more interesting, the number of unique online shoppers grew by 16.4 percent, indicating more individuals are making purchases online. This is supported by survey data collected by the National Retailer Federation […]

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