Can you imagine driving a car without a speedometer, tachometer, odometer, fuel gauge, or system indicators? Imagine having to eyeball your speed as you drive, while remembering to refuel every 200 miles just to make sure you don’t run out of gas. Oops…
The company focuses on providing data from across paid channels to help revenue-generating marketers execute faster with better results.
Developing a top-notch customer loyalty program is hard ––but it can deliver in spades. Columnist Rohit Gupta shares the three biggest benefits of a well-designed loyalty program.
The latter, Aaron Baker, is not super famous, but a little bit. He’s a Brooks Bell data scientist, and he explains what he has in common with Ferrell and Smith and much more in his webinar with Evergage Director of Product Marketing T.J. Prebil. The goal of this Q&A style webinar is to explain personalization […]
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Here’s a list of positions we want to share this month: Digital Optimization and Testing Manager — Are you curious, analytical and passionate? SunTrust in Atlanta, GA, is looking for someone to help shape its optimization program best practices to improve customer journeys and increase conversion rates. Account Manager — Join Tealium, one of Inc.’s […]
Looking to track your offline marketing campaigns? Contributor John Lincoln walks you through the process and the tools you’ll need to help you determine which offline marketing channels are the most effective.
In this roundup of the analytics topics that caught our audience’s interest this year, you’ll find techniques for utilizing sophisticated tools, as well as tips for landing page success and effective ad targeting.
What’s the point of CTR if you’re not paying attention to ROI? Columnist David Rodnitzky believes marketers need to look beyond the basic metrics to ensure they’re measuring revenue impact.
For a lot of organizations, bounce rate is a meaningless part of reported KPIs. Contributor Alan K’necht explains how you can put bounce rate into context to give it greater meaning.
By far the greatest danger of artificial intelligence is that people conclude too early that they understand it. ― Eliezer…Read blog postabout:Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now
The post Beyond …