Just released! EQ3: Mobile ate the world, and it’s still hungry

The Ecommerce Quarterly for Q3 2016 has just been released. Download your copy of the report today. Mobile ecommerce passed desktop for the first time in Q3 Mobile traffic to ecommerce websites hit 52.3% in Q3, according to Monetat…

The Ecommerce Quarterly for Q3 2016 has just been released. Download your copy of the report today. Mobile ecommerce passed desktop for the first time in Q3 Mobile traffic to ecommerce websites hit 52.3% in Q3, according to Monetate...

Get Inspired – Blow Your Mind Website Examples!

Are you in the market for a new website? Wondering what’s going on in the web design world? In our feature article, we’re going to help you get inspired with some blow your mind website examples. We picked these examples because not only are they attractive, interactive websites, but they are user-friendly and intuitive for […]

The post Get Inspired – Blow Your Mind Website Examples! appeared first on Landing Page Optimization Blog.

Get Inspired - Blow Your Mind Website Examples

Are you in the market for a new website? Wondering what’s going on in the web design world?

In our feature article, we’re going to help you get inspired with some blow your mind website examples.

We picked these examples because not only are they attractive, interactive websites, but they are user-friendly and intuitive for their customers.

america-first-credit-union

America First Credit Union

This not-for-profit, member-owned financial institution in Utah and Nevada won the Best Credit Union Website award from the 2016 Web Marketing Association’s WebAward competition.

Not only did they win because of their innovative design and content, but they were awarded for their site’s ease of use, interactivity, use of technology and understandable content.

Visit Website

pell-mell

Pell Mell Agency

Pell Mell might mean something in a state of confusion, or something that’s recklessly hasty or disorganized, but you won’t find any of that on this award-winning website.

This site lands on our list because of its fantastic photography and its interactivity.

Simple, yet effective, the Pell Mell Agency website works to get their message across and drive business.

Visit Website

minimums

Minimums

This website’s goal is to highlight interesting people, and it does so in style with a bold and colorful design.

They utilize color and a grid-based web design to set off each person. Combined with big font sizes and quality images, the usability is terrific.

It’s easy to see where you’re going and where you came from due to the site’s organized grid and visual hierarchy.

Visit Website

acme

Acme

A best in class winner from CSS Design Awards, Acme, combines beautiful photographs, interactivity and even music for a pleasurable browsing experience.

While sound is often frowned upon, Acme incorporates it into their site with class.

Bold typography and a movie-like feel make this site uber interesting even though their business is storage solutions for a wide variety of industries.

Visit Website

killing-kennedy

Killing Kennedy

Another website using sound to its advantage, this website is a glorious preview of the movie.

With beautiful era-appropriate piano music, moving images and gorgeous photographs all with a 1950s vibe, users to this site really get a feel for the movie.

National Geographic stands out with this website due to its use of parallax scrolling, video and intriguing historical facts.

It’s easy to get lost in this website while experiencing the dual nature of Lee Harvey Oswald and John F. Kennedy’s lives.

Visit Website

savetherainforest

Save the Rainforest

We added this site to our list for its personal touches, and its incredible design.

Save the Rainforest invites website visitors into the rainforest. It introduces people to the creatures worth saving and makes it easy to donate right on the page.

With the vivid photography and interactivity, visitors to this website get to experience the rainforest in a deeply personal, almost live-action way.

View Website

bronx

Bronx Arts

Parents looking to send their children to school will love the vivid, inside look this website provides.

It hides nothing and welcomes users into the inner sanctum of their child-filled hallways.

Using vivid, large, high-quality images, along with bold typography and plenty of white space, it gives off a healthy, inviting vide for this school.

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divenamic

Divenamic

A simple, clean and modern design lands this site on our list.

It uses bright colors to bring the website visitor in while creating a desire to read more.

Often times, simple design and bright colors work nicely together for great design.

Visit Website

alpahpod

AlphaPod

A dynamic site, AlphaPod is a teaser for the AlphaPod app for kids. It helps them learn their ABCs with cool animated animals. These aren’t your run of the mill animals, though.

They are mechanical animals that are as fun to look at as they are to interact with. Plus, they’re exciting for kids and even interesting for adults.

Visit Website

house-hunter

The House Hunters Journey

This house hunting website definitely stands on its own when it comes to real estate websites.

Its premise is that house hunting starts in your mind, and you aren’t limited by your imagination.

An interactive website, it takes you through many different levels on your house hunting search. It’s a fun site to peruse.

Visit Website

virgin

Virgin America

Travel websites are notoriously slow and hard to navigate. Not this one.

Virgin America is a top notch airline website. Not only is the entire site mobile-friendly, its usability is amazing.

Site visitors can book a flight with ease and see at a glance the prices of flights on different days of the week. If only all travel sites were this easy!

Visit Website

wrangler

Wrangler Wild Way Home

This is a great eCommerce website. Simple and easy to use, the product and content pages are easy to navigate and full of just the right amount of information.

What’s more, when you click on their “Wild Way Home” tab, you’re taken to a page that invites you to explore your city and take the wild way home.

This website gives the website visitor a real reason to wear their clothing by inviting them into their “wild” city. People can see real people wearing real clothes while exploring their city and getting out more.

Visit Website

Final Thoughts

Now that we’ve tantalized you with some blow your mind website examples, you might be wondering how to set your website apart from the competition. Here’s a list to get you started!

  • Responsive design – this means your site adapts to different browser sizes with ease. Your site should look equally good on desktop, laptop, tablet and mobile phone.
  • Content – provide relevant, interesting, shareable, original and compelling content.
  • An easy to use layout with intuitive navigation. Don’t use multiple layers of menus.
  • A fast website – load times should be under three seconds, or you’ll lose customers.
  • Simple, user friendly experience. Don’t make content hard to find.
  • Calls to action on as many pages as possible. You don’t want to risk losing your customers.
  • Strong site architecture including good onsite SEO and a sitemap.

Look for more blow your mind website examples next month!

Are you ready to squeeze more profit out of your website? That’s terrific! We’re here to help you optimize your website so it works fluidly for your website visitors. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today.

We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Tran Mau Tri Tram

The post Get Inspired – Blow Your Mind Website Examples! appeared first on Landing Page Optimization Blog.

24+ ideas for Q4 holiday ecommerce optimization

The 2016 edition of the Monetate Holiday Prep Guide for ecommerce retailers is now available. It includes over 24 ways you can tweak your ecommerce website to maximize conversions during the holiday season. It also includes some in…

The 2016 edition of the Monetate Holiday Prep Guide for ecommerce retailers is now available. It includes over 24 ways you can tweak your ecommerce website to maximize conversions during the holiday season. It also includes some interesting stats...

Step-by-Step Guide for Google Analytics 2016

Google Analytics stands apart in a league of its own as the best tool for understanding your web traffic and conversions. Yet, as the best tool, it can be confusing and overwhelming to figure out. In this article, we first look at how you set up an account in Google Analytics, and then we look […]

The post Step-by-Step Guide for Google Analytics 2016 appeared first on Landing Page Optimization Blog.

Step-by-Step Guide for Google Analytics 2016

Google Analytics stands apart in a league of its own as the best tool for understanding your web traffic and conversions.

Yet, as the best tool, it can be confusing and overwhelming to figure out.

In this article, we first look at how you set up an account in Google Analytics, and then we look at some more advanced tips for making it work for you.

Here’s your step-by-step guide for Google Analytics:

Get Started

To make use of the wide reporting options, you first need to set up an account. Follow these straightforward steps:

  1. Visit Google Analytics.
  2. If you don’t have a Gmail address, you’ll need to create one.
  3. If you do have a Gmail address, simply sign in to your account.
  4. Once inside Google Analytics, name your account with your company name, website name and provide your website’s URL.
  5. Google will then provide you with tracking code. You’ll want to copy this code and insert it into all of the pages of your website. You can either add it yourself to your html code, or if you’re using WordPress, use a plugin to do it for you.
  6. Give it a few days before you start looking at reports.

Now that you’ve got the set up done, let’s dive into the advanced tips.

Set Up Goals

You want to track your conversions, so you will use conversion goals to measure them.

Setting up goals allows you to dig deep into the performance of your website. You’ll learn if your website visitors are actually doing what you want them to do.

To set up your goals, we recommend using the SMART method.

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time based

You want to be extra sure that your goals are measurable.

So, the first thing you want to do is decide the action that defines a specific conversion on your website. Google Analytics then uses your goals to track the conversion. Once the goal is achieved, the conversion is logged.

Some examples of goals include:

  • Purchase
  • Newsletter sign up
  • Online registration
  • Information request
  • Download

Next, you want to either create or decide on a destination page. For example, if you want your user to sign up for your newsletter (this is the goal), then the destination page would be the thank you page they land on after completing the task.

This tells Google Analytics that your website visitor completed your form.

Once you’ve got your goal and your destination page, you can set up Goal Tracking.

  1. Visit the Admin tab.
  2. In the View column, click Goal.
  3. Click on +New Goal.
  4. Select a template that meets your needs. Choose from Revenue, Acquisition, Inquiry and Engagement. These are shown to you based on your industry.
  5. Click continue to name your goal.
  6. Choose how you will track your goals. In most instances, you’ll use your destination page.
  7. Click continue and paste in the URL of your destination page.

Measure Conversions

Your Goals are set, and Google Analytics will get to work recording your conversions.

It’s now time to measure your website conversions. Deciphering your reports can be confusing. Here’s how to view them.

You’ll notice a Goal Conversion Rate. This shows the percentage of your page visits that resulted in the conversion you defined in your goal.

This is a key part of your reporting as this is perhaps the best indicator to gauge the effectiveness of your page.

For example, if your conversion rate is high, you’re obviously bringing in good website traffic. This means you’re doing something right.

Yet, if your conversion rate is low, you need to change something on your website. It could be the image, headline, text, call to action, colors, etc. A low conversion rate means you aren’t meeting the needs of your customers.

It’s ideal when you see your goal conversion rate continue to increase over time. This means you’ve refined your landing pages for the best conversion rates.

Next, take a look at your Goal Completions. This number shows you exactly how many website visitors converted. This is a tangible number you can use in your marketing reports.

Third, you want to look at the Goal Value. This is very simple – it’s the monetary value of your conversions.

Conversions are great, but the Goal Value number tells you what each of those conversions is worth to you monetarily.

Understand Your Audience

Now, we’re going to touch on how to evaluate your audience in Google Analytics. Why is this important?

It lets you know if you’re reaching the right people in the right way. You’ll learn things about your website visitors such as:

  • Age
  • Gender
  • Location
  • Interests
  • Browsers
  • Mobile Devices

On the left-hand side in Google Analytics, you’ll see the category for your Audience. Open each of these sections, paying special attention to Demographics and Geo.

Get familiar with your Acquisition report as well. This report shows you how your website visitors arrived on your site.

This helps you know if it was email, social media, organic or pay-per-click.

Discovering the data in these reports helps you learn what works best for driving traffic to your website to help you increase your goal conversions.

Your audience reports can also tell you how many page views your website had. For example, if a visitor landed on your site and visited five pages, you can see where he went.

You can also view the number of new and returning visitors.

Think about your website goals. Are you after new or returning visitors? This is where you’ll see if you’re meeting your goals.

Take a look at your visitor flow as well. This helps you see where people came from.

To Conclude

In this guide, we’ve touched on just a few of the many things Google Analytics has to offer.

Once you’ve set up Google Analytics on your website, you have access to an abundance of information.

You want to use that information to make changes and additions to your website so you can continue to improve your conversion rate.

You’ll find it relatively easy to set up Google Analytics and view your first set of simple reports.

We do encourage you to get started with Goals as they can really help you gauge your conversion rate. Use our advanced tips to get started and stick with it.

The more you use Google Analytics, the more comfortable with it you’ll become.

Are you ready to squeeze more profit out of your website by tracking your conversions in Google Analytics? That’s terrific! We’re here to help you optimize your website so it works fluidly for your website visitors. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today.

We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Louis Llerna

The post Step-by-Step Guide for Google Analytics 2016 appeared first on Landing Page Optimization Blog.

Machine-learning powered shopping is now a thing… & more

Welcome to This Week Today, your dose of the five must-read marketing and tech stories from the past seven days. Here’s vol. #sixty-seven for Friday 11.11.2016.

Welcome to This Week Today, your dose of the five must-read marketing and tech stories from the past seven days. Here’s vol. #sixty-seven for Friday 11.11.2016.

How To Color Your Website And Influence Conversion!

Have you ever wondered if a specially chosen color would affect the buying habits of your website visitors? The answer is, “yes,” color absolutely influences visitors to your website, and it is even responsible for the actions they take. Let’s look at how to color your website and influence conversion, but, first, let’s review why […]

The post How To Color Your Website And Influence Conversion! appeared first on Landing Page Optimization Blog.

How To Color Your Website And Influence Conversion!

Have you ever wondered if a specially chosen color would affect the buying habits of your website visitors?

The answer is, “yes,” color absolutely influences visitors to your website, and it is even responsible for the actions they take.

Let’s look at how to color your website and influence conversion, but, first, let’s review why color has such power to persuade your website visitors.

Color is a Powerful Persuader

In a study called Impact of Color in Marketing, researchers found that 90% of the snap judgments people make about your products are based on color alone.

Another study confirms that people make purchases based on how they are affected by the colors you use. They go on to say that the colors must work together with your brand to be effective.

So, you can see that color is indeed a powerful persuader, and the reasons why are numerous.

While many studies exist telling you what color to use for your calls to action and your headlines, and this matters, there are other studies that say predicting consumer reaction to the color is also important.

For example, swimming pool websites are most often blue-toned, and car dealership websites usually incorporate a lot of black. Now, just imagine if the main color on these websites was pink.

Color is a quite definitely a powerful persuader, and it pays to think of the color in context.

You also want to think of your audience when choosing your colors.

It’s time to look at how to color your website and influence conversion.

The Properties of Color

You’ll find that different colors have different meanings for people all across the globe. For example, some colors in the United States don’t affect people the same way as the same colors in another country would affect their residents.

Research your target audience so you aren’t using an offensive color or one that means something other than you’d like it to mean.

We’re going to look at the properties of color as they are widely recognized and the feelings they can bring about.

Blue

We most often think of blue as the quintessential color. It represents trust and authority, and it’s soothing and calming.

Some cultures tie it with strength, while others see it as safe and divine.

It’s worth noting that the most popular social platform in the world, Facebook, is blue. The reason is quite simple: it symbolizes trust, loyalty, transparency and sometimes power.

Website designers often use blue in call-to-action buttons and headline text. Combined with just the right fonts, this color has massive impact.

Green

This is another power color, and it’s also often used in calls-to-action.

It represents nature and the outdoors, creativity, youth and also happiness. Consider how it’s also the color of good luck.

In the negative arena, green symbolizes jealousy, and in some countries, it’s the color of death.

Purple

The color of royalty, wealth and fame, purple isn’t the best color for conversions.

Pink

Universally accepted as the color for girls and women, pink represents sweetness, fun and childhood.

Worth noting, is that while it’s believe to be every woman’s favorite color, that is often not the case.

Red

Much of the world views red as the color of action, passion and excitement. It often symbolizes a sale or something with a sense of immediacy.

It is another power player in conversions.

On the flip side, and in some countries, it can denote anger or danger.

Orange

Orange is the happy friendly color, and it’s full of energy. Orange is the color of confidence and physical activity and works well with blue.

It’s also the color of fall and Halloween.

For some cultures, orange is associated with mourning or loss, and in others it symbolizes courage.

Yellow

Many people love yellow for its happy connotations and warm color. It’s often associated with summer, and many think of it as the color of prosperity as well.

Black

Most cultures usually see black as the color of death.

We do encourage you to use some black in your website design, though, as it grounds your site and provides definition.

White

The color of weddings, purity and modernity is white.

While you can’t use white in your call-action-buttons, you should use white space on your site to make it easier for your website visitors to find what you are guiding them to.

Using Color the Right Way

Now that we’ve looked at the basic psychology behind a handful of colors, we’re going to look at how to use it in the right way.

Your goal is to use color to capture your website visitor’s attention and direct them to the action you want them to take.

For example, if you use a green call-to-action button (which is a good idea), but your website also uses green headings and other colors of green, the conversion point is lost.

So, while some colors may convert better, they have to stand out enough to accomplish the task. Think high contrast to grab visitor’s attention.

Primary and secondary colors are usually a good bet – think green, red, orange and yellow – as they tend to convert the best.

But, the caveat here is not to use the colors elsewhere on your site.

Leveraging Color Theory

Another thing to consider is color theory and how you apply it to your website.

First, you want to concentrate on contrast. This not only makes your site more readable, but it drives your website visitor to your desired action.

Next, you want to think about complementary colors. These are the colors on opposite sides of the color wheel like green and red or blue and orange.

Finally, you want to use colors with a purpose. Use color to set the tone of your website. Warm colors like red, yellow and orange provide energy while green, blue, and purple are more relaxing.

To Conclude

Your website visitors respond to color. Guide their attitudes towards certain colors by learning about the emotions surrounding the color. Know your target audience so it’s easier to choose your colors.

It’s a good idea to take these advanced tips on website conversions into account and use color psychology to improve your online sales and conversions.

Color is one of the biggest factors affecting your website conversions. Do your research, and if you’re unsure, testing is always the best plan.

Use this guide full of expert tips on the use of color to drive your website conversions on your individual landing pages and watch your leads increase.

Are you ready to squeeze more profit out of your website by using color for conversions? That’s terrific! We’re here to help you optimize your website so it works fluidly for your website visitors. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today.

We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: RhondaK Native Florida Folk Artist

The post How To Color Your Website And Influence Conversion! appeared first on Landing Page Optimization Blog.

EQ3 ecommerce benchmarks report just released

We just released ecommerce benchmarks for Q3 2016. Download your copy of the Monetate Ecommerce Quarterly Benchmark Report here. A special announcement This quarter, we’re introducing an exciting new update to the Monetate EQ. From…

We just released ecommerce benchmarks for Q3 2016. Download your copy of the Monetate Ecommerce Quarterly Benchmark Report here. A special announcement This quarter, we’re introducing an exciting new update to the Monetate EQ. From now on, the Ecommerce...

Multivariate Testing: Breaking Down When It’s Appropriate for You

According to Econsultancy’s 2011 Conversion Rate Optimization Report, 53% of companies use A/B testing to improve conversion rates compared to just 24% using multivariate testing (MVT). And compared to all methods for improving con…

According to Econsultancy's 2011 Conversion Rate Optimization Report, 53% of companies use A/B testing to improve conversion rates compared to just 24% using multivariate testing (MVT). And compared to all methods for improving conversion rate, A/B testing ranked #...