EQ3 ecommerce benchmarks report just released

We just released ecommerce benchmarks for Q3 2016. Download your copy of the Monetate Ecommerce Quarterly Benchmark Report here. A special announcement This quarter, we’re introducing an exciting new update to the Monetate EQ. From…

We just released ecommerce benchmarks for Q3 2016. Download your copy of the Monetate Ecommerce Quarterly Benchmark Report here. A special announcement This quarter, we’re introducing an exciting new update to the Monetate EQ. From now on, the Ecommerce...

Multivariate Testing: Breaking Down When It’s Appropriate for You

According to Econsultancy’s 2011 Conversion Rate Optimization Report, 53% of companies use A/B testing to improve conversion rates compared to just 24% using multivariate testing (MVT). And compared to all methods for improving con…

According to Econsultancy's 2011 Conversion Rate Optimization Report, 53% of companies use A/B testing to improve conversion rates compared to just 24% using multivariate testing (MVT). And compared to all methods for improving conversion rate, A/B testing ranked #...

If you aren’t taking a platform approach to personalization, you’re just testing segments

Traditional marketing is an optimization process. Take a fixed set of resources like budget, people, and time—and optimize for a metric (like conversation rate, time on site, etc.). One popular traditional method of optimizat…

Traditional marketing is an optimization process. Take a fixed set of resources like budget, people, and time—and optimize for a metric (like conversation rate, time on site, etc.). One popular traditional method of optimization is segmentation, in which you...

Infographic: Shopping Cart Abandonment and Tips To Avoid It

Shopping cart abandonment is a stubborn obstacle to selling online. Companies work hard to reduce their rate, but a percentage of shoppers still slip past. In fact, shopping cart abandonment rates overall are on the rise.Business I…

Shopping cart abandonment is a stubborn obstacle to selling online. Companies work hard to reduce their rate, but a percentage of shoppers still slip past. In fact, shopping cart abandonment rates overall are on the rise.Business Insider reports that...

What does “customer loyalty” mean for ecommerce brands in 2016?

This is a guest post from Erin McElwee, a conversion consultant at Blue Acorn, an award-winning agency that helps leading B2C and B2B brands maximize their online revenue. Before the technology to power online personalization was p…

This is a guest post from Erin McElwee, a conversion consultant at Blue Acorn, an award-winning agency that helps leading B2C and B2B brands maximize their online revenue. Before the technology to power online personalization was possible, brands were...

Why ecommerce personalization doesn’t have to be a struggle

CMSWire recently posted a great writeup about a recent Accenture Interactive report. The name of the post: Many marketers still struggle to master personalization. The crux of the findings from the Accenture report are: Personaliza…

CMSWire recently posted a great writeup about a recent Accenture Interactive report. The name of the post: Many marketers still struggle to master personalization. The crux of the findings from the Accenture report are: Personalization is often not relevant...

Dynamic Testing drives 10% click-through lift for multichannel home luxury retailer Frontgate

The very first Frontgate catalog was delivered to 300,000 households wayyyyy back in 1991. It featured the finest home furniture, décor, and more. Today, Frontgate is the leading home luxury multichannel retailer with catalog, ecom…

The very first Frontgate catalog was delivered to 300,000 households wayyyyy back in 1991. It featured the finest home furniture, décor, and more. Today, Frontgate is the leading home luxury multichannel retailer with catalog, ecommerce, and brick-and-mortar operations. This...