4 most common barriers to 1-to-1 ecommerce personalization

We talk to a lot of brands about their journey to 1-to-1 ecommerce personalization. They realize the potential but tend to bring up a number of barriers. Here’s how we help them leap over those barriers and accelerate their jo…

We talk to a lot of brands about their journey to 1-to-1 ecommerce personalization. They realize the potential but tend to bring up a number of barriers. Here’s how we help them leap over those barriers and accelerate their journey...

Get Inspired – Blow Your Mind Website Examples!

Looking for some design inspiration? Venturing into the world of UX design? Investigating new website trends? In our feature article, we’re going to help you get inspired with some blow your mind website examples. We picked these examples because they are dynamic, user-friendly, interactive websites, and they grab the website visitor and compel them to […]

The post Get Inspired – Blow Your Mind Website Examples! appeared first on Landing Page Optimization Blog.

Get Inspired - Blow Your Mind Website Examples!

Looking for some design inspiration? Venturing into the world of UX design? Investigating new website trends?

In our feature article, we’re going to help you get inspired with some blow your mind website examples.

We picked these examples because they are dynamic, user-friendly, interactive websites, and they grab the website visitor and compel them to dig deeper.

You’ll find that these blow your mind website examples take web design to a new level, fully engaging the website visitor on an often wild and unconventional path.

magic-in-new-york

Magic in New York

We lead off with Magic in New York, a fantastical Google experience that was made for the movie Fantastic Beasts and Where to Find Them.

Website visitors can explore a map filled with multiple locations in 1920s New York City. They explore as a wizard would such locations as a speakeasy and the Magical Congress of the United States.

With nearly 360 scenes with sound and motion-picture quality effects, this site truly stands out.

Visit Website

fantastic beasts

Fantastic Beasts

We’d be remiss if we didn’t mention the main website for Fantastic Beasts and Where to Find Them.

While some sites with this amount of video and audio fall quite short in the speed category, this website thrills with incredible graphics, high-quality video and imagery, and there is virtually no waiting at all.

Not only is the website quick, but it’s very easy to navigate. It’s intriguing and provides a top-notch user experience. While writing this article, we had a hard time pulling ourselves away!

Visit Website

Become a Kingsman Knight

Become a Kingsman Knight

While not a new website, we loved the enthralling content and the scenes pulled right from the movie.

Using the imagery and content, the website creators designed an interactive website that involves the visitor at every step and guides them on the path to becoming a Kingsman knight.

The site uses movie clips, action, sound and music in a sophisticated way that makes website visitors want to play their “game.”

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4 Rivers Smokehouse

4 Rivers Smokehouse

Hungry? If not, you sure will be when you visit this blow your mind website.

This site lands on our list for its outstanding photography and its creative use of typography.

We also like the parallax scrolling – this website is fun and easy to navigate.

The super-charged accordion menu for their menu options is dynamite. Easy to use, it allows the visitor to only look at the portion they are interested in.

This is one top of the line foodie site.

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Braastad

Braastad

Another interactive website that keeps visitors engaged is Braastad Cognac.

Huge images, a grid structure and plenty of video make an orderly presentation for visitors.

We love the classy typography, and the images styled to look old-fashioned are a bonus. Take a closer look, and you’ll notice a sparkly sheen to some of their photos and video.

The user experience on the Braastad website is terrific, gently guiding website visitors from one page to the next.

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Subaru Zero Landfill

Subaru Zero Landfill

If you’re ready to explore the mountains and Subaru’s environmental initiative, this site takes you along for a beautiful ride.

Gorgeous photography is complemented by simple typography – we’re sure this is so the words don’t take away from the incredible imagery.

Another interactive website, this one is also easy to navigate and lets website visitors find their path on their own.

After you spend some time on this site, the spectacular photography and videos will have you lining up to buy a Subaru even though there is no hard sell.

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void

Void

Wow. This site is mind blowing because we bet you’ve never seen anything like it. At both times eerie and fascinating, it’s an incredible walk through unparalleled creative advances.

Simply holding your space bar brings the cutting animation right towards you. Release it, and it backs off.

Featured imagery, animation and text is mostly in a black and white theme, but that in no way means the site is devoid of interest. Quite frankly, it’s one of the most interesting websites we’ve seen in a while.

Void makes the website visitor think while exploring and asking the question, “How did they do that?”

Worth noting though is that this site can only be viewed on Chrome or Safari.

Visit Website

legwork studio

Legwork Studio

To complete our genius list of mind blowing website examples, we introduce you to Legwork Studio.

They bill themselves as a company building world class work off-the-grid, and once you take a look at the site, you’ll see why.

This company specializes in animation and interactivity. Don’t be fooled by the avant-garde look of their own website. Check out their portfolio, and you’ll be mesmerized by their work.

What we especially like about their website is their complete abandon of traditional website norms. With no photo in site, their graphics are visual, off beat and incredibly interesting.

The navigation is intuitive, and their graphics so compelling that you can’t help but click through the pages to see what they’ve come up with next.

Visit Website

Final Thoughts

You’ve seen our top website examples in this feature article. Now, it’s your turn to incorporate a blow your mind website example.

Wondering about some specifics to keep in mind as you design your new website? Look no further:

  • A fast website – load times should be under three seconds, or you’ll lose customers. If you’re adding interactivity like we’ve seen here, be sure you consult an expert.
  • Give users the who, what, when, where and why – tell your story.
  • Use calls to action on as many pages as possible. You don’t want to risk losing your customers. Give them a reason to stick around and a task to complete.
  • Incorporate a strong site architecture including good onsite SEO and a sitemap.
  • Utilize an easy to use layout with intuitive navigation. Don’t use multiple layers of menus.
  • It’s vital that your site adapts to different browser sizes with ease, so mobile responsiveness is key. Your site should look equally good on desktop, laptop, tablet and mobile phone.
  • Make sure that the content you provide is relevant, interesting, shareable, original and compelling.
  • Ensure a simple, user friendly experience. Don’t make content hard to find.

Look for more blow your mind website examples next month!

Are you ready to squeeze more profit out of your website? That’s terrific! We’re here to help you optimize your website so it works fluidly for your website visitors. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

We can help you improve your content to increase the likelihood your customers will make a purchase. Contact us today.

We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Jens Kreuter

The post Get Inspired – Blow Your Mind Website Examples! appeared first on Landing Page Optimization Blog.

Mobile dominates Cyber Week: Conversions up 53%; AOV up 29%

This won’t be a surprise to regular readers of the Monetate blog: mobile was a big driver of growth during Cyber Week 2016, including Cyber Monday, Thanksgiving, and Black Friday. This post will share some quick highlights from Cyb…

This won’t be a surprise to regular readers of the Monetate blog: mobile was a big driver of growth during Cyber Week 2016, including Cyber Monday, Thanksgiving, and Black Friday. This post will share some quick highlights from Cyber...

How You Can Master And Benefit From Automating Your Email Marketing

Email marketing automation is one of the top marketing buzzwords of the year. You’ll find that email marketers everywhere are abandoning mass-emails for a more personalized, strategic approach. In this article, we look at how you master and benefit from automating your email marketing. First, we’ll tell why you’ll benefit from it, and then we’ll […]

The post How You Can Master And Benefit From Automating Your Email Marketing appeared first on Landing Page Optimization Blog.

How You Can Master And Benefit From Automating Your Email Marketing

Email marketing automation is one of the top marketing buzzwords of the year.

You’ll find that email marketers everywhere are abandoning mass-emails for a more personalized, strategic approach.

In this article, we look at how you master and benefit from automating your email marketing.

First, we’ll tell why you’ll benefit from it, and then we’ll give you some advanced tips for using automated email workflows.

Let’s get started with your automated email marketing information.

Why Automated Email?

According to Email Monday, marketing automation is growing at an unbelievable rate. They go on to say that, “Best-in-Class companies are 67% more likely to use a marketing automation platform.”

If top companies the world over are leveraging automation, there must be something fantastic about it, right?

The answer is yes. Automated emails allow you to reach directly into your customers’ inboxes with a personalized message tailored to their needs.

For example, if a customer downloaded one of your eBooks, you can then send them targeted emails on topics similar to your eBook. You’ve shown them you care, and with automated email, you can continue to nurture them.

Your business also benefits in many ways from automating email marketing. Let’s look at a few of the ways.

Lead Nurturing

First, with automated emails, you have the ability to nurture your leads from their first point of contact all the way to the ultimate sale or desired action.

The whole point of email marketing is to gently guide your subscribers through your sales funnel without them even realizing it. For example:

  • You welcome them in the first email, with no sales pressure.
  • In the second email, you give them a tip that pertains to what you already know about their needs and desires, with no sales pressure.
  • In the third email, you give them another resource, perhaps in the form of a video. Again, so sales pressure.
  • In the fourth email, now that they have come to appreciate you, trust you and value your advice, you can offer them something. They are more likely to bite because now that they trust you, they’re willing to pay for what you’re offering.

With automation, you can tailor funnels for particular customers. For example, you might send subscribers you met in your brick-and-mortar store down a different funnel than you’d send a first-time email subscriber on your website.

Smarter Emails

Next, you benefit because you can send smarter emails. You are no longer throwing emails out and hoping you catch someone.

You are building personal, valuable relationships with customers so you can send the right message at just the right time.

Save Time

Lastly, one of the biggest bonuses of automated email marketing is that you save precious time.

Email Monday again tells us that nearly 75% of marketers say saving time is the biggest benefit to automating emails.

You can take a few hours to create several automated series of emails, and then set it and let them run on their own.

You don’t have to set subscribers up or decide what to send them. You create the emails, set the triggers, and your system does the heavy lifting for you.

This then frees you up to focus on additional ways to reach your customers with a personalized message.

How to Master Automation

Now let’s look at how to master automation by looking at the different types of workflows you can create.

1. Welcome Workflow

When someone signs up for your email list, you want to send them through a welcome workflow of automated emails.

Your first email might welcome them, the second and third ones might direct them to some interesting content, the fourth email might introduce them to your social media platforms, and the final one would prompt them to take an action.

2. Educational Series or On-boarding Workflow

Let’s say a subscriber downloads an eBook, whitepaper or free buying guide. You would then send them through an automated workflow tailored to their interests.

For example, if they downloaded a hot tub buying guide from you, you’d send them through a hot tub topic workflow whereas if someone downloaded a swimming pool buying guide from you, you’d send through a pool topic workflow.

The bonus for the customer is that they continue to receive information that interests them. The bonus for you is you can keep nurturing them for the final sale.

3. Abandoned Shopping Cart Workflow

Ecommerce shopping carts are abandoned at huge rates. But, the good news is you have an avenue for getting them back.

These automated emails are re-engagement emails. If someone fills a cart on your website, you can then send them a special offer to entice them to return.

Discounts and free shipping offers work well.

One study even says that initial emails sent three hours after a consumer abandons a cart, average a 40% open rate and a 20% click-through rate. Those are great statistics!

4. Review Product After Purchase Workflow

Another valuable automated email is the one that you send after someone makes a purchase.

Your business thrives when you have multiple online reviews as these matter to buyers.

Once your customer makes a purchase from you, send them a survey or a request to leave a review on your website or Google. Then, reward them with a coupon for their trouble.

5. Miscellaneous Workflows

Finally, you can also set automation up for service reminders, birthdays and holidays.

Use additional workflows to reach specific customers at specific times.

Final Thoughts

A California-based study found that more than 215 billion emails are sent each day. That amounts to an average of 126 emails received per person every day.

That’s a huge number of emails landing in inboxes all over the world, and it’s up to you to figure out how to stand out in an imposing crowd.

The best way to do that is to concentrate on providing the highest quality personalized content to your subscribers at just the right time.

You already know your subscribers want to hear from you. After all, they did give you their email address. Now it’s up to you to leverage automated email marketing to gently nurture them through your sales funnel with valuable content.

Are you ready to squeeze more profit out of your website? That’s terrific! We’re here to help you optimize your website so it works fluidly for your website visitors. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today.

We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Matteo Paganelli

 

The post How You Can Master And Benefit From Automating Your Email Marketing appeared first on Landing Page Optimization Blog.

Thanksgiving + Black Friday ecommerce metrics: AOV up 5.5%, Mobile conversions up 115%

Ecommerce sales for Thanksgiving and Black Friday 2016 saw a 5.5% increase in total AOV. Mobile conversion rates on Thanksgiving rose 115%. Read on for our analysis and complete ecommerce benchmark tables for Thanksgiving and Black…

Ecommerce sales for Thanksgiving and Black Friday 2016 saw a 5.5% increase in total AOV. Mobile conversion rates on Thanksgiving rose 115%. Read on for our analysis and complete ecommerce benchmark tables for Thanksgiving and Black Friday. To create...

Tablet growth (the only mobile channel w/ respectable conversions) is flat. Here’s what you can do about it.

It’s been a big year for mobile ecommerce. Here’s a recap of some of the most interesting insights we’ve come across so far this year. According to comScore, mobile devices command a full 65% of our digital browsing time…

It’s been a big year for mobile ecommerce. Here’s a recap of some of the most interesting insights we’ve come across so far this year. According to comScore, mobile devices command a full 65% of our digital browsing time...

Merry Christmas Versus Happy Holidays in Your Headlines – Does it matter?

We live in a politically correct society today. So, does that ever have you wondering about your copy and your headlines?  Do you ever wonder if your text is off-putting to people or just what the fuss is all about? In this article, let’s look at Merry Christmas versus Happy Holidays in your headlines and […]

The post Merry Christmas Versus Happy Holidays in Your Headlines – Does it matter? appeared first on Landing Page Optimization Blog.

Merry Christmas versus Happy Holidays in your headlines - Does it matter

We live in a politically correct society today. So, does that ever have you wondering about your copy and your headlines?  Do you ever wonder if your text is off-putting to people or just what the fuss is all about?

In this article, let’s look at Merry Christmas versus Happy Holidays in your headlines and ask, “Does it matter?”

First, we’re going to tell you upfront that this is ultimately your decision. You know your target audience best, and if you don’t, you should.

What we are going to do is present a case for both sides, and then you can decide where you fall. So, let’s get to it.

The Starbucks Decision

Here’s a bit of background as to why your headline decision is so important.

You might remember that Starbucks started its very own controversy last Christmas when it debuted its red holiday cup.

Since the iconic Christmas cup debuted in 1997, it’s had several winter-themed designs. Coffee drinkers would have seen snowflakes, reindeer, snowmen and ornaments at one time or another.

Yet, in 2015, Starbucks launched a dark cranberry cup with a very minimalist design. While some users liked it, others called it the “War on Christmas.”

The cup was described as a “two-toned ombré design with a bright poppy color on top that shades into a darker cranberry below.” And, there wasn’t a Santa or a reindeer in sight.

Many Starbucks users were infuriated, while Starbucks simply said they wanted users to add their own doodles to the cup. One unhappy customer went so far as to tell the barista his name was Merry Christmas so it would end up on the cup.

So, what’s all the fuss? It turns out we live in an era of increasing attention to political correctness.

You just might be wondering if you’ll set off a firestorm like Starbucks did by writing a headline, or even an email subject line that says Merry Christmas or Happy Holidays. You’re sure to offend someone, right?

The Case for Merry Christmas in Your Headlines

According to a Pew Research poll, nine out of ten Americans celebrate Christmas. So, you might wonder why so many people care about the terminology.

It appears that in this day and age, someone is bound to take offense if you use Happy Holidays or Merry Christmas in your headlines.

The war on Christmas seems to arrive earlier and earlier each year. The question is though, “Who is at war?”

After all, Christmas is a very public holiday, and not everyone ties it to religion.

Websites all over the Internet feature trees, Santa, reindeer and gifts. Basically, everyone you meet wants to tell you something, whether it be Happy Holidays or Merry Christmas.

If you decide to use Merry Christmas in your headlines, you just might be all right because to many people Christmas isn’t Jesus, it’s holiday parties, presents and ugly sweaters.

Before you decide to forgo the words Merry Christmas in your headlines ask yourself if you’re being overly cautious. Are you trying so hard not to offend a few that you’ll end up offending many?

Several retail giants throughout the last few years like Lowe’s, Home Depot, Sears, WalMart, Target, Best Buy and the Gap have tried to abandon the word Christmas for more mundane terms, and the backlash has been swift and vocal.

If your business can’t afford the customer push back, and you aren’t concerned with political correctness, and the words, Merry Christmas, mean a lot to you and your business, by all means use them in your headlines.

Finally, while no one is suggesting your brand get religious, you do have to be careful of marginalizing the world’s faithful by throwing them into a land of political correctness with your headlines.

Can your online business afford the negativity if you don’t use Merry Christmas?

The Case for Happy Holidays in Your Headlines

On the flip side, there are many today who would say banish Merry Christmas and only use Happy Holidays. They see no gray area and are quite adamant about their decision.

To many people, Happy Holidays is simply the acceptable term. Yet, with it affecting so few, why even bother deleting Merry Christmas?

You’ll find the answer to that question is, “It’s the right thing to do.”

People today want to be inclusive of all cultures, all religions and all belief systems. They believe Happy Holidays or Seasons Greetings encompasses this for the world at large.

You might find some people telling you to use Happy Holidays in your headlines because you should want every customer to feel welcome when shopping or visiting your website.

Using Merry Christmas as a headline will exclude about 25% of your audience, unless it’s a “Merry Christmas” group.

Happy holidays lets you cater to all of your paying customers.

Final Thoughts

Do you know why your headline text matters? The father of advertising believed it to be the most important thing on your page.

David Ogilvy, ad expert, said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

That being said, we’ve presented you with both sides – Merry Christmas versus Happy Holidays in your headlines.

A Public Religion Research Institute survey asked a group of Americans if retailers should use Happy Holidays or Seasons Greetings instead of Merry Christmas. Surprisingly, the yes and no answers were very nearly split in half.

Yet, it also turns out that people’s preference depends on what part of the country they live in.

What do you think? Are you going to go out on a limb and use Merry Christmas as your landing page headline, or are you going to play it safe with Happy Holidays in your headline text?

Or, are you going to do what we recommend over and over again – test your landing pages – one headline says Merry Christmas, and the other says Happy Holidays.

But, wait, what about all of those people who celebrate nothing at all during the months of November and December? In a world gone wild for political correctness, one has to ask, “Aren’t you leaving them out by using either term?”

Perhaps that’s another topic for another time…

Are you ready to squeeze more profit out of your website? That’s terrific! We’re here to help you optimize your website so it works fluidly for your website visitors. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today.

We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Jez Timms

The post Merry Christmas Versus Happy Holidays in Your Headlines – Does it matter? appeared first on Landing Page Optimization Blog.