19 Call-to-Action Phrases That Will Convert Your Users

What happens when nobody clicks on your call-to-action phrases and buttons? You don’t get any leads. Nor do you generate any revenue. That’s the opposite of the point, right? Which is why I tell business owners and marketers to take the time to refine …

call-to-action-phrases

What happens when nobody clicks on your call-to-action phrases and buttons? You don’t get any leads. Nor do you generate any revenue. That’s the opposite of the point, right? Which is why I tell business owners and marketers to take the time to refine their CTAs. A poorly-written CTA negates all the hard work you do for the rest of your marketing campaign. Someone who visits your website might be with you up until that point, then decide to bail on the conversion. So, how do you write call-to-action phrases that convert? What is the Psychology Behind CTA Phrases? From...

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Watch Out Google Shopping Advertisers, Here Comes Google Express

Through the end of April, it appeared that Google Express’s presence in Google Shopping auctions was holding roughly steady at levels observed at the beginning of the year, even after Google’s March announcement of Shopping Actions. Google Express’s impression share in Auction Insights should give an idea of how often Shopping Actions appear given that Google Express powers Shopping Actions, but the early results appeared to show little movement.

Taking a look at recent Auction Insights data, however, it looks like Express is making moves and accounting for more Google Shopping impressions than we’ve ever seen before.

Google Express Impression Share Growing in Shopping

Shopping Actions allow consumers to purchase products directly through Google Express without having to navigate to a retailer’s website. Google can place ads for Shopping Actions alongside traditional Google Shopping ads in the product ad carousel.

Google Express in Shopping Carousel

As mentioned previously, an analysis conducted in early May showed that while Google Express’s presence in Shopping auctions grew meaningfully during the holiday season in 2017, there wasn’t a clear increase in impression share following the March Shopping Actions announcement.

However, beginning just a few weeks ago we started to see Google Express impression share surge. Looking at a set of about a dozen advertisers that have regularly seen Google Express in Auction Insights reports at values greater than 10% (since less than 10% values are shown as ‘
Google Express Overall Shopping Impression Share

By the end of July, Google Express was one of the top ten biggest competitors in terms of Shopping impression share for all brands studied, and was even the competitor with he highest impression share for one advertiser.

Things seemed to really pick up steam in mid-June. By comparison, average impression share of the advertisers studied has remained roughly the same over the same time span.

Segmenting impression share by device, it appears Google Express’s presence has expanded across all three device types.

Google Express Device Shopping Impression Share

The advertisers studied deal in a wide range of products, including furniture, general home goods, novelty gifts, electronics, and more. Every member of the sample saw higher impression share from Google Express during the last week shown in the charts than the first.

All in all, it seems Google is making moves with Shopping Actions. This comes at a time when Amazon is now back up to the visibility levels we saw at the beginning of 2018, following a brief decline and then complete shutdown of Shopping ads in the U.S. between late Q1 and early Q2.

Amazon Google Shopping Impression Share Q2 2018

Through the end of April, it appeared that Google Express’s presence in Google Shopping auctions was holding roughly steady at levels observed at the beginning of the year, even after Google’s March announcement of Shopping Actions. Google Express’s impression share in Auction Insights should give an idea of how often Shopping Actions appear given that Google Express powers Shopping Actions, but the early results appeared to show little movement.

Taking a look at recent Auction Insights data, however, it looks like Express is making moves and accounting for more Google Shopping impressions than we’ve ever seen before.

Google Express Impression Share Growing in Shopping

Shopping Actions allow consumers to purchase products directly through Google Express without having to navigate to a retailer’s website. Google can place ads for Shopping Actions alongside traditional Google Shopping ads in the product ad carousel.

Google Express in Shopping Carousel

As mentioned previously, an analysis conducted in early May showed that while Google Express’s presence in Shopping auctions grew meaningfully during the holiday season in 2017, there wasn’t a clear increase in impression share following the March Shopping Actions announcement.

However, beginning just a few weeks ago we started to see Google Express impression share surge. Looking at a set of about a dozen advertisers that have regularly seen Google Express in Auction Insights reports at values greater than 10% (since less than 10% values are shown as ‘<10%’) since early May, we find that Google Express’s average impression share increased from 14% the week of 5/7 to 23% during the final week in July.

Google Express Overall Shopping Impression Share

By the end of July, Google Express was one of the top ten biggest competitors in terms of Shopping impression share for all brands studied, and was even the competitor with he highest impression share for one advertiser.

Things seemed to really pick up steam in mid-June. By comparison, average impression share of the advertisers studied has remained roughly the same over the same time span.

Segmenting impression share by device, it appears Google Express’s presence has expanded across all three device types.

Google Express Device Shopping Impression Share

The advertisers studied deal in a wide range of products, including furniture, general home goods, novelty gifts, electronics, and more. Every member of the sample saw higher impression share from Google Express during the last week shown in the charts than the first.

All in all, it seems Google is making moves with Shopping Actions. This comes at a time when Amazon is now back up to the visibility levels we saw at the beginning of 2018, following a brief decline and then complete shutdown of Shopping ads in the U.S. between late Q1 and early Q2.

Amazon Google Shopping Impression Share Q2 2018

How to Build a Full Funnel Online Marketing Budget

At the heart of every successful ecommerce business is a carefully crafted marketing budget that enables the brand to engage customers at every… > Read More
The post How to Build a Full Funnel Online Marketing Budget appeared first on Retail Performa…

At the heart of every successful ecommerce business is a carefully crafted marketing budget that enables the brand to engage customers at every... > Read More

The post How to Build a Full Funnel Online Marketing Budget appeared first on Retail Performance Marketing Blog - CPC Strategy.

Google Mobile First Index 2018: A Simple Guide to Build your Strategy

Google’s mobile first index has created quite an upheaval in the marketing world — and for good reason. If Google is taking mobile websites more seriously, shouldn’t you? After all, if you want Google to serve up your content to searchers, you need to …

what-is-mobile-first-index

Google’s mobile first index has created quite an upheaval in the marketing world — and for good reason. If Google is taking mobile websites more seriously, shouldn’t you? After all, if you want Google to serve up your content to searchers, you need to know how Google crawls and assesses your website. Otherwise, you fall behind the competition. But don’t panic. If you don’t have a mobile website ready to go now, you’re not doomed to haunt the 100th page of the Google SERPs forever. In fact, Google is slowly rolling out this new strategy, roping in more websites as...

The post Google Mobile First Index 2018: A Simple Guide to Build your Strategy appeared first on The Daily Egg.

There’s a New Paradigm in People-Based Marketing, and Pharma Marketers Need to Embrace It Now

As marketers, we can feel a significant shift in our industry. Consumer resistance to traditional mass advertising has reached a tipping point, and the proliferation of ad blocking utilities and general ad blindness make it clear that people are overwh…

As marketers, we can feel a significant shift in our industry. Consumer resistance to traditional mass advertising has reached a tipping point, and the proliferation of ad blocking utilities and general ad blindness make it clear that people are overwhelmed by the sheer volume of marketing messages and are tired of being “marketed at.”  

Why are Brands Talking About Experiental Marketing?

In the age of social media, experiential marketing is what can make you go viral. It’s what can catch the eyes of movers,… > Read More
The post Why are Brands Talking About Experiental Marketing? appeared first on Retail Performance Marketing Blog – …

In the age of social media, experiential marketing is what can make you go viral. It’s what can catch the eyes of movers,... > Read More

The post Why are Brands Talking About Experiental Marketing? appeared first on Retail Performance Marketing Blog - CPC Strategy.

Selling on Amazon vs Ebay | Where to Sell & Why

Frequently, sellers will threaten to leave Amazon for eBay when a big TOS change hits. In a sense, those sellers are like North… > Read More
The post Selling on Amazon vs Ebay | Where to Sell & Why appeared first on Retail Performance Marketing …

Frequently, sellers will threaten to leave Amazon for eBay when a big TOS change hits. In a sense, those sellers are like North... > Read More

The post Selling on Amazon vs Ebay | Where to Sell & Why appeared first on Retail Performance Marketing Blog - CPC Strategy.

Tips for Selecting an Onboarding/Activation Partner

Customer data onboarding has become a gold standard practice for today’s marketers working to achieve people-based marketing at scale. Most companies understand what it is, and what the benefits are, but often overlooked are the intricacies and rigor i…

Customer data onboarding has become a gold standard practice for today’s marketers working to achieve people-based marketing at scale. Most companies understand what it is, and what the benefits are, but often overlooked are the intricacies and rigor involved in the partner selection process. Here, I’ll dive into some of the fundamentals of preparing your data for effective onboarding, the key factors to measure and test before selecting a partner, and the steps for evaluating the most effective activation partners for your company’s data set.

4 Keys to Utilizing Customer Experience Optimization

Customer experience optimization is the practice of continuously improving the user experience with A/B and multivariate testing, real-time customer data, analytics, and personalization. Optimizing the customer experience is an eff…

Customer experience optimization is the practice of continuously improving the user experience with A/B and multivariate testing, real-time customer data, analytics, and personalization. Optimizing the customer experience is an effective way to connect with users and bring them the...

Is Marketing Automation As Intimidating As It Sounds?

If you are involved in any form of digital marketing, then you know that marketing automation is changing the rules of the game. Figures show that, on average, 49% of businesses are already using marketing automation, and more than 55% of B2B companies…

marketing-automation

If you are involved in any form of digital marketing, then you know that marketing automation is changing the rules of the game. Figures show that, on average, 49% of businesses are already using marketing automation, and more than 55% of B2B companies have adopted automation technologies. Based on a study by Regalix, businesses most commonly employ automation in: email marketing lead nurturing software integrations of systems such as CRM, mobile, and social media. Such activities are driving up sales productivity by as much as 14.5% and reducing marketing overhead by 12.2%. Imagine setting up customer journeys in your email...

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