How to Make Gains and Wins Consistently… Play the Long Game

How do you consistently make gains and wins in business? You play the long game. Don’t get wrapped up in short-term goals. Think about your long-term plan and be consistent in your process.

The post How to Make Gains and Wins Consistently… Play the Long Game appeared first on CXL.

How do you consistently make gains and wins in business? You play the long game. Don’t get wrapped up in short-term goals. Think about your long-term plan and be consistent in your process.

The post How to Make Gains and Wins Consistently… Play the Long Game appeared first on CXL.

Top 12 Local Marketing Strategies of 2018

For small businesses, local marketing is the ultimate lead generation tactic. Not only can it generate foot traffic in your brick-and-mortar locations, but… > Read More
The post Top 12 Local Marketing Strategies of 2018 appeared first on Retail Perfo…

For small businesses, local marketing is the ultimate lead generation tactic. Not only can it generate foot traffic in your brick-and-mortar locations, but... > Read More

The post Top 12 Local Marketing Strategies of 2018 appeared first on Retail Performance Marketing Blog - CPC Strategy.

What Is Influencer Marketing & Why It Matters | A Brand’s Guide

Look at your social feed today and you’ll find many posts featuring some form of influencer marketing. Breathtaking lifestyle imagery, the latest fashion,… > Read More
The post What Is Influencer Marketing & Why It Matters | A Brand’s Guid…

Look at your social feed today and you’ll find many posts featuring some form of influencer marketing. Breathtaking lifestyle imagery, the latest fashion,... > Read More

The post What Is Influencer Marketing & Why It Matters | A Brand’s Guide appeared first on Retail Performance Marketing Blog - CPC Strategy.

How to increase B2B form submissions through conversion testing

Contributor Abraham Nord looks at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion rate and lead results.

The post How to increase B2B form submissions through conversion testing appeared first on Marketing Land.

Nearly all business-to-business (B2B) marketers are focused on increasing leads, improving lead quality and improving return on investment (ROI).

Conversion testing plays a key role in all three of these objectives. Let’s look at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion rates and lead results.

We will also analyze why the tests worked so you have a better understanding of how to apply the same principles to your own unique circumstances.

Test #1: Form position and orientation

Test variations:

Hypothesis: By centering the registration form and moving it higher on the page, visitors’ eyes will more easily flow from the call-to-action (CTA) statement to the form. The benefit bullet points and asset imagery will now serve as secondary, supporting content.

Results: Variation 1 won with a 34.47 percent higher conversion rate at 92.04 percent confidence.

Conclusion: Many visitors were ready to get the downloadable asset without needing additional information. The registration process was more seamless and apparent with Variation 1, thus increasing form submissions.

Test #2: ‘Instant download’ badge

Test variations:


Hypothesis: Visitors do not like waiting for an asset to be emailed to them, especially since they often have to check their junk folder to find/receive the asset. By adding a badge indicating the asset is an “instant download,” we will eliminate this pain point, thus increasing form submissions.

Results: Variation 1 won with a 31.93 percent higher conversion rate at 91.61 percent confidence.

Conclusion: Visitors did, in fact, appreciate the straightforward and transparent approach of giving them the asset immediately. There was also no significant difference between variations in terms of the quality of emails provided.

Test #3: Tabbed content

Test variations (desktop):


Test Variations (Mobile):

Hypothesis: By including additional information about the company and organizing that content in tabs, visitors will more easily see how the downloadable asset is relevant and beneficial to them, and thus, more visitors will complete the form and convert.

Results: Mobile: Variation 1 won with a 160.28 percent higher conversion rate at 98.75 percent confidence. Desktop: Control won with a 31.13 percent higher conversion rate at 86.28 percent confidence.

Conclusion: For desktop visitors, the tabbed information was less meaningful than immediately seeing testimonials and partners (as social proof) at a glance. However, mobile visitors appreciated the additional content presented in an easy-to-digest tabbed format on the smaller screen.

Test #4: Overall look and feel

Test variations:

Hypothesis: By testing a different page layout/look, we can make the largest gains in conversion rates in the shortest amount of time. The increased visual prominence of the asset and form area will draw visitors’ eyes to the area where we want the most engagement.

Results: Variation 1 won with a 44.73 percent higher conversion rate at 88.41 percent confidence.

Conclusion: The more prominent form section and front-on view of the asset were the largest factors in Variation 1 winning. Visitors could more easily see the asset they would be receiving and more immediately understand how to get the guide. After finding a winning overall layout/look, we can test additional iterations of this page.

Improve your lead resulting via testing

These four landing page tests represent a small sampling of possible conversion rate optimization (CRO) tests available to B2B marketers. The examples showcase the importance of page layout, registration form placement and format and the information/images associated with downloadable assets.

And as Test #3 reinforced, make sure you are looking at different device types and experiences separately so you can customize and optimize the conversion rate for all of your visitors, regardless of how they come to your site.

The post How to increase B2B form submissions through conversion testing appeared first on Marketing Land.

Dedicate Time For Learning & Get Better at Anything

Do you want to get better at your work? Are you even trying? Putting in the work and meeting with mentors will get you far, but dedicated time for learning WEEKLY will increase your chances significantly. You have the time to learn! CXL Institute All-Access has everything from digital psychology to Google Analytics courses. All-Access […]

The post Dedicate Time For Learning & Get Better at Anything appeared first on CXL.

Do you want to get better at your work? Are you even trying? Putting in the work and meeting with mentors will get you far, but dedicated time for learning WEEKLY will increase your chances significantly.

You have the time to learn! CXL Institute All-Access has everything from digital psychology to Google Analytics courses. All-Access is great for teams and individual learners.

The post Dedicate Time For Learning & Get Better at Anything appeared first on CXL.

Visitors Need Value Propositions

You website visitors need value propositions because, given too many options, shuts most people’s decision making down and they default to making no choice at all. Out on the internet, consumers have a million choices.  And most of the time, all of the…

You website visitors need value propositions because, given too many options, shuts most people’s decision making down and they default to making no choice at all. Out on the internet, consumers have a million choices.  And most of the time, all of the choices look the same to consumers. This drives people crazy.  How are...

The post Visitors Need Value Propositions appeared first on Conversion Sciences.

How to Make Starting and Running a Business Easier

Starting and running a business can be really hard. What’s the secret? There are many ways to run a business. Want to know how to make starting a new business easier? Watch this.

The post How to Make Starting and Running a Business Easier appeared first on CXL.

Starting and running a business can be really hard. What’s the secret? There are many ways to run a business. Want to know how to make starting a new business easier? Watch this.

The post How to Make Starting and Running a Business Easier appeared first on CXL.

How to Gain Business Experience Fast

You need business experience? Where should you work to get the best experience? Work for an agency! Working for an agency will allow you to view many business situations from the backend. Use your experience and CXL Institute’s course to Build a Brand for your Small Business.

The post How to Gain Business Experience Fast appeared first on CXL.

You need business experience? Where should you work to get the best experience? Work for an agency! Working for an agency will allow you to view many business situations from the backend.

Use your experience and CXL Institute’s course to Build a Brand for your Small Business.

The post How to Gain Business Experience Fast appeared first on CXL.

Merkle Q1 2018 Digital Marketing Report Released

We are excited to announce that the Q1 2018 Merkle Digital Marketing Report is now available for download. The report is complete with key metrics and in-depth analyses on the evolution of developments across a variety of digital marketing channels, in…

We are excited to announce that the Q1 2018 Merkle Digital Marketing Report is now available for download. The report is complete with key metrics and in-depth analyses on the evolution of developments across a variety of digital marketing channels, including paid search, paid social, SEO, display advertising, and more.

20 Example Travel Websites That Will Get You Moving

Pack your bags. We’re going on vacation! That’s exactly what an effective travel website should make you feel. It should activate the travel bug with vibrant imagery and vivid copy. And while photos can do a lot of the work in inspiring visitors, a tra…

Pack your bags. We’re going on vacation! That’s exactly what an effective travel website should make you feel. It should activate the travel bug with vibrant imagery and vivid copy. And while photos can do a lot of the work in inspiring visitors, a travel site can’t accomplish its purpose without great web design. Web design plays a major role in visitors’ first impressions of a business. In fact, in one study, when participants were asked why they distrusted a website, 94% of the comments were about design. For a travel site, this means that design can be the determining...

The post 20 Example Travel Websites That Will Get You Moving appeared first on The Daily Egg.