Tesla counterpoint: “40% reduction in crashes” with introduction of Autosteer

I posted yesterday about the challenges of fully autonomous cars and cars that approach autonomy. Today I bring you a story about the successes of semi-automatic features in automobiles. Tesla has a feature called Autopilot that assists the driver without being completely autonomous. Autopilot includes car-controlled actions such as collision warnings, automatic emergency braking, and … Continue reading Tesla counterpoint: “40% reduction in crashes” with introduction of Autosteer

I posted yesterday about the challenges of fully autonomous cars and cars that approach autonomy. Today I bring you a story about the successes of semi-automatic features in automobiles.

Tesla has a feature called Autopilot that assists the driver without being completely autonomous. Autopilot includes car-controlled actions such as collision warnings, automatic emergency braking, and automatic lane keeping. Tesla classifies the Autopilot features as Level 2 automation. (Level 5 is considered fully autonomous). Rich has already given our thoughts about calling this Autopilot in a previous post. One particular feature is called AutoSteer, described in the NHTSA report as:

The Tesla Autosteer system uses information from the forward-looking camera, the radar sensor, and the ultrasonic sensors, to detect lane markings and the presence of vehicles and objects to provide automated lane-centering steering control based on the lane markings and the vehicle directly in front of the Tesla, if present. The Tesla owner’s manual contains the following warnings: 1) “Autosteer is intended for use only on highways and limited-access roads with a fully attentive driver. When using Autosteer, hold the steering wheel and be mindful of road conditions and surrounding traffic. Do not use Autosteer on city streets, in construction zones, or in areas where bicyclists or pedestrians may be present. Never depend on Autosteer to determine an appropriate driving path. Always be prepared to take immediate action. Failure to follow these instructions could cause serious property damage, injury or death;” and 2) “Many unforeseen circumstances can impair the operation of Autosteer. Always keep this in mind and remember that as a result, Autosteer may not steer Model S appropriately. Always drive attentively and be prepared to take immediate action.” The system does not prevent operation on any road types.

An NHTSA report looking into a fatal Tesla crash also noted that the introduction of Autosteer corresponded to a 40% reduction in automobile crashes. That’s a lot considering Dr. Gill Pratt from Toyota said he might be happy with a 1% change.

Autopilot was enabled in October, 2015, so there has been a good period of time for post-autopilot crash data to be generated.

Toyota Gets It: Self-driving cars depend more on people than on engineering

I recommend reading this interview with Toyota’s Dr. Gill Pratt in its entirety. He discusses pont-by-point the challenges of a self-driving car that we consider in human factors, but don’t hear much about in the media. For example: Definitions of autonomy vary. True autonomy is far away. He gives the example of a car performing … Continue reading Toyota Gets It: Self-driving cars depend more on people than on engineering

I recommend reading this interview with Toyota’s Dr. Gill Pratt in its entirety. He discusses pont-by-point the challenges of a self-driving car that we consider in human factors, but don’t hear much about in the media. For example:

  • Definitions of autonomy vary. True autonomy is far away. He gives the example of a car performing well on an interstate or in light traffic compared to driving through the center of Rome during rush hour.
  • Automation will fail. And the less it fails, the less prepared the driver is to assume control.
  • Emotionally we cannot accept autonomous cars that kill people, even if it reduces overall crash rates and saves lives in the long run.
  • It is difficult to run simulations with the autonomous cars that capture the extreme variability of the human drivers in other cars.

I’ll leave you with the last paragraph in the interview as a summary:

So to sum this thing up, I think there’s a general desire from the technical people in this field to have both the press and particularly the public better educated about what’s really going on. It’s very easy to get misunderstandings based on words like or phrases like “full autonomy.” What does full actually mean? This actually matters a lot: The idea that only the chauffeur mode of autonomy, where the car drives for you, that that’s the only way to make the car safer and to save lives, that’s just false. And it’s important to not say, “We want to save lives therefore we have to have driverless cars.” In particular, there are tremendous numbers of ways to support a human driver and to give them a kind of blunder prevention device which sits there, inactive most of the time, and every once in a while, will first warn and then, if necessary, intervene and take control. The system doesn’t need to be competent at everything all of the time. It needs to only handle the worst cases.

The Patient Writes the Prescription

I took the photo above in my brother-in-laws 2015 Jeep Grand Cherokee EcoDiesel. It says “Exhaust Filter Nearing Full Safely Drive at Highway Speeds to Remedy.” I’d never seen anything like that before neither had he – it seemed like a terrible idea at first. What if the person couldn’t drive at highway speeds right … Continue reading The Patient Writes the Prescription

jeep

I took the photo above in my brother-in-laws 2015 Jeep Grand Cherokee EcoDiesel. It says “Exhaust Filter Nearing Full Safely Drive at Highway Speeds to Remedy.”

I’d never seen anything like that before neither had he – it seemed like a terrible idea at first. What if the person couldn’t drive at highway speeds right then? Spending an unknown time driving at highway speeds wasting gas also seemed unpleasant. My brother-in-law said that he was having issues with the car before, but it wasn’t until the Jeep downloaded a software update that it displayed this message on the dashboard.

My own car will be 14 years old this year (nearing an age where it can get its own learner’s permit?), so I had to adjust to the idea of a car that updated itself. I was intrigued by the issue and looked around to see what other Jeep owners had to say.

I found another unhappy customer at the diesel Jeep forum:

At the dealer a very knowledgeable certified technician explained to me that the problem is that we had been making lots of short trips in town, idling at red lights, with the result that the oil viscosity was now out of spec and that the particulate exhaust filter was nearly full and needed an hour of 75 mph driving to get the temperature high enough to burn off the accumulated particulates. No person and no manual had ever ever mentioned that there is a big problem associated with city driving.

And further down the rabbit hole, I found it wasn’t just the diesel Jeep. This is from a Dodge Ram forum:

I have 10,000K on 2014 Dodge Ram Ecodiesel. Warning came on that exhaust filter 90% full. Safely drive at highway speeds to remedy. Took truck on highway & warning changed to exhaust system regeneration in process. Exhaust filter 90% full.
All warnings went away after 20 miles. What is this all about?

It looks like Jeep added a supplement to their owners manual in 2015 to explain the problem:

Exhaust Filter XX% Full Safely Drive at Highway Speeds to Remedy — This message will be displayed on the Driver Information Display (DID) if the exhaust particulate filter reaches 80% of its maximum storage capacity. Under conditions of exclusive short duration and low speed driving cycles, your diesel engine and exhaust after-treatment system may never reach the conditions required to cleanse the filter to remove the trapped PM. If this occurs, the “Exhaust Filter XX% Full Safely Drive at Highway Speeds to Remedy” message will be displayed in the DID. If this message is displayed, you will hear one chime to assist in alerting you of this condition. By simply driving your vehicle at highway speeds for up to 20 minutes, you can remedy the condition in the particulate filter system and allow your diesel engine and exhaust after-treatment system to cleanse the filter to remove the trapped PM and restore the system to normal operating condition.

But now that I’ve had time to think about it, I agree with the remedy. After all,my own car just has a ‘check engine’ light no matter what the issue. Twenty minutes on the highway is a lot easier than scheduling a trip to a mechanic.

What could be done better is the communication of the warning. It tells you what to do, and sort of why, but not how long you have to execute the action or the consequences of not acting. The manual contains a better explanation of why (although the 20 minutes there does not match the 60 minute estimate of at least one expert), not that many people read the manual. Also, the manual doesn’t match the message. The manual says you’ll receive a % full, but the message just said “nearly.” The dash display should direct the driver to more information in the manual. Or, with such a modern display, perhaps scroll to reveal more information (showing partial text, so the driver knows to scroll). Knowing the time to act is more critical, and maybe a % would do that since the driver can probably assume he or she can drive closer to 100% before taking action. It looks as though the driver needs to find a way to drive at highway speeds right now, but hopefully that is not the case. I can’t say for sure though, since neither the manual nor the display told me the answer.

Get Inspired – Blow Your Mind Website Examples!

Looking for some design inspiration? Venturing into the world of UX design? Investigating new website trends? In our feature article, we’re going to help you get inspired with some blow your mind website examples. We picked these examples because they are dynamic, user-friendly, interactive websites, and they grab the website visitor and compel them to […]

The post Get Inspired – Blow Your Mind Website Examples! appeared first on Landing Page Optimization Blog.

Get Inspired - Blow Your Mind Website Examples!

Looking for some design inspiration? Venturing into the world of UX design? Investigating new website trends?

In our feature article, we’re going to help you get inspired with some blow your mind website examples.

We picked these examples because they are dynamic, user-friendly, interactive websites, and they grab the website visitor and compel them to dig deeper.

You’ll find that these blow your mind website examples take web design to a new level, fully engaging the website visitor on an often wild and unconventional path.

magic-in-new-york

Magic in New York

We lead off with Magic in New York, a fantastical Google experience that was made for the movie Fantastic Beasts and Where to Find Them.

Website visitors can explore a map filled with multiple locations in 1920s New York City. They explore as a wizard would such locations as a speakeasy and the Magical Congress of the United States.

With nearly 360 scenes with sound and motion-picture quality effects, this site truly stands out.

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fantastic beasts

Fantastic Beasts

We’d be remiss if we didn’t mention the main website for Fantastic Beasts and Where to Find Them.

While some sites with this amount of video and audio fall quite short in the speed category, this website thrills with incredible graphics, high-quality video and imagery, and there is virtually no waiting at all.

Not only is the website quick, but it’s very easy to navigate. It’s intriguing and provides a top-notch user experience. While writing this article, we had a hard time pulling ourselves away!

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Become a Kingsman Knight

Become a Kingsman Knight

While not a new website, we loved the enthralling content and the scenes pulled right from the movie.

Using the imagery and content, the website creators designed an interactive website that involves the visitor at every step and guides them on the path to becoming a Kingsman knight.

The site uses movie clips, action, sound and music in a sophisticated way that makes website visitors want to play their “game.”

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4 Rivers Smokehouse

4 Rivers Smokehouse

Hungry? If not, you sure will be when you visit this blow your mind website.

This site lands on our list for its outstanding photography and its creative use of typography.

We also like the parallax scrolling – this website is fun and easy to navigate.

The super-charged accordion menu for their menu options is dynamite. Easy to use, it allows the visitor to only look at the portion they are interested in.

This is one top of the line foodie site.

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Braastad

Braastad

Another interactive website that keeps visitors engaged is Braastad Cognac.

Huge images, a grid structure and plenty of video make an orderly presentation for visitors.

We love the classy typography, and the images styled to look old-fashioned are a bonus. Take a closer look, and you’ll notice a sparkly sheen to some of their photos and video.

The user experience on the Braastad website is terrific, gently guiding website visitors from one page to the next.

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Subaru Zero Landfill

Subaru Zero Landfill

If you’re ready to explore the mountains and Subaru’s environmental initiative, this site takes you along for a beautiful ride.

Gorgeous photography is complemented by simple typography – we’re sure this is so the words don’t take away from the incredible imagery.

Another interactive website, this one is also easy to navigate and lets website visitors find their path on their own.

After you spend some time on this site, the spectacular photography and videos will have you lining up to buy a Subaru even though there is no hard sell.

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void

Void

Wow. This site is mind blowing because we bet you’ve never seen anything like it. At both times eerie and fascinating, it’s an incredible walk through unparalleled creative advances.

Simply holding your space bar brings the cutting animation right towards you. Release it, and it backs off.

Featured imagery, animation and text is mostly in a black and white theme, but that in no way means the site is devoid of interest. Quite frankly, it’s one of the most interesting websites we’ve seen in a while.

Void makes the website visitor think while exploring and asking the question, “How did they do that?”

Worth noting though is that this site can only be viewed on Chrome or Safari.

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legwork studio

Legwork Studio

To complete our genius list of mind blowing website examples, we introduce you to Legwork Studio.

They bill themselves as a company building world class work off-the-grid, and once you take a look at the site, you’ll see why.

This company specializes in animation and interactivity. Don’t be fooled by the avant-garde look of their own website. Check out their portfolio, and you’ll be mesmerized by their work.

What we especially like about their website is their complete abandon of traditional website norms. With no photo in site, their graphics are visual, off beat and incredibly interesting.

The navigation is intuitive, and their graphics so compelling that you can’t help but click through the pages to see what they’ve come up with next.

Visit Website

Final Thoughts

You’ve seen our top website examples in this feature article. Now, it’s your turn to incorporate a blow your mind website example.

Wondering about some specifics to keep in mind as you design your new website? Look no further:

  • A fast website – load times should be under three seconds, or you’ll lose customers. If you’re adding interactivity like we’ve seen here, be sure you consult an expert.
  • Give users the who, what, when, where and why – tell your story.
  • Use calls to action on as many pages as possible. You don’t want to risk losing your customers. Give them a reason to stick around and a task to complete.
  • Incorporate a strong site architecture including good onsite SEO and a sitemap.
  • Utilize an easy to use layout with intuitive navigation. Don’t use multiple layers of menus.
  • It’s vital that your site adapts to different browser sizes with ease, so mobile responsiveness is key. Your site should look equally good on desktop, laptop, tablet and mobile phone.
  • Make sure that the content you provide is relevant, interesting, shareable, original and compelling.
  • Ensure a simple, user friendly experience. Don’t make content hard to find.

Look for more blow your mind website examples next month!

Are you ready to squeeze more profit out of your website? That’s terrific! We’re here to help you optimize your website so it works fluidly for your website visitors. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

We can help you improve your content to increase the likelihood your customers will make a purchase. Contact us today.

We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Jens Kreuter

The post Get Inspired – Blow Your Mind Website Examples! appeared first on Landing Page Optimization Blog.

How You Can Master And Benefit From Automating Your Email Marketing

Email marketing automation is one of the top marketing buzzwords of the year. You’ll find that email marketers everywhere are abandoning mass-emails for a more personalized, strategic approach. In this article, we look at how you master and benefit from automating your email marketing. First, we’ll tell why you’ll benefit from it, and then we’ll […]

The post How You Can Master And Benefit From Automating Your Email Marketing appeared first on Landing Page Optimization Blog.

How You Can Master And Benefit From Automating Your Email Marketing

Email marketing automation is one of the top marketing buzzwords of the year.

You’ll find that email marketers everywhere are abandoning mass-emails for a more personalized, strategic approach.

In this article, we look at how you master and benefit from automating your email marketing.

First, we’ll tell why you’ll benefit from it, and then we’ll give you some advanced tips for using automated email workflows.

Let’s get started with your automated email marketing information.

Why Automated Email?

According to Email Monday, marketing automation is growing at an unbelievable rate. They go on to say that, “Best-in-Class companies are 67% more likely to use a marketing automation platform.”

If top companies the world over are leveraging automation, there must be something fantastic about it, right?

The answer is yes. Automated emails allow you to reach directly into your customers’ inboxes with a personalized message tailored to their needs.

For example, if a customer downloaded one of your eBooks, you can then send them targeted emails on topics similar to your eBook. You’ve shown them you care, and with automated email, you can continue to nurture them.

Your business also benefits in many ways from automating email marketing. Let’s look at a few of the ways.

Lead Nurturing

First, with automated emails, you have the ability to nurture your leads from their first point of contact all the way to the ultimate sale or desired action.

The whole point of email marketing is to gently guide your subscribers through your sales funnel without them even realizing it. For example:

  • You welcome them in the first email, with no sales pressure.
  • In the second email, you give them a tip that pertains to what you already know about their needs and desires, with no sales pressure.
  • In the third email, you give them another resource, perhaps in the form of a video. Again, so sales pressure.
  • In the fourth email, now that they have come to appreciate you, trust you and value your advice, you can offer them something. They are more likely to bite because now that they trust you, they’re willing to pay for what you’re offering.

With automation, you can tailor funnels for particular customers. For example, you might send subscribers you met in your brick-and-mortar store down a different funnel than you’d send a first-time email subscriber on your website.

Smarter Emails

Next, you benefit because you can send smarter emails. You are no longer throwing emails out and hoping you catch someone.

You are building personal, valuable relationships with customers so you can send the right message at just the right time.

Save Time

Lastly, one of the biggest bonuses of automated email marketing is that you save precious time.

Email Monday again tells us that nearly 75% of marketers say saving time is the biggest benefit to automating emails.

You can take a few hours to create several automated series of emails, and then set it and let them run on their own.

You don’t have to set subscribers up or decide what to send them. You create the emails, set the triggers, and your system does the heavy lifting for you.

This then frees you up to focus on additional ways to reach your customers with a personalized message.

How to Master Automation

Now let’s look at how to master automation by looking at the different types of workflows you can create.

1. Welcome Workflow

When someone signs up for your email list, you want to send them through a welcome workflow of automated emails.

Your first email might welcome them, the second and third ones might direct them to some interesting content, the fourth email might introduce them to your social media platforms, and the final one would prompt them to take an action.

2. Educational Series or On-boarding Workflow

Let’s say a subscriber downloads an eBook, whitepaper or free buying guide. You would then send them through an automated workflow tailored to their interests.

For example, if they downloaded a hot tub buying guide from you, you’d send them through a hot tub topic workflow whereas if someone downloaded a swimming pool buying guide from you, you’d send through a pool topic workflow.

The bonus for the customer is that they continue to receive information that interests them. The bonus for you is you can keep nurturing them for the final sale.

3. Abandoned Shopping Cart Workflow

Ecommerce shopping carts are abandoned at huge rates. But, the good news is you have an avenue for getting them back.

These automated emails are re-engagement emails. If someone fills a cart on your website, you can then send them a special offer to entice them to return.

Discounts and free shipping offers work well.

One study even says that initial emails sent three hours after a consumer abandons a cart, average a 40% open rate and a 20% click-through rate. Those are great statistics!

4. Review Product After Purchase Workflow

Another valuable automated email is the one that you send after someone makes a purchase.

Your business thrives when you have multiple online reviews as these matter to buyers.

Once your customer makes a purchase from you, send them a survey or a request to leave a review on your website or Google. Then, reward them with a coupon for their trouble.

5. Miscellaneous Workflows

Finally, you can also set automation up for service reminders, birthdays and holidays.

Use additional workflows to reach specific customers at specific times.

Final Thoughts

A California-based study found that more than 215 billion emails are sent each day. That amounts to an average of 126 emails received per person every day.

That’s a huge number of emails landing in inboxes all over the world, and it’s up to you to figure out how to stand out in an imposing crowd.

The best way to do that is to concentrate on providing the highest quality personalized content to your subscribers at just the right time.

You already know your subscribers want to hear from you. After all, they did give you their email address. Now it’s up to you to leverage automated email marketing to gently nurture them through your sales funnel with valuable content.

Are you ready to squeeze more profit out of your website? That’s terrific! We’re here to help you optimize your website so it works fluidly for your website visitors. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today.

We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Matteo Paganelli

 

The post How You Can Master And Benefit From Automating Your Email Marketing appeared first on Landing Page Optimization Blog.

Merry Christmas Versus Happy Holidays in Your Headlines – Does it matter?

We live in a politically correct society today. So, does that ever have you wondering about your copy and your headlines?  Do you ever wonder if your text is off-putting to people or just what the fuss is all about? In this article, let’s look at Merry Christmas versus Happy Holidays in your headlines and […]

The post Merry Christmas Versus Happy Holidays in Your Headlines – Does it matter? appeared first on Landing Page Optimization Blog.

Merry Christmas versus Happy Holidays in your headlines - Does it matter

We live in a politically correct society today. So, does that ever have you wondering about your copy and your headlines?  Do you ever wonder if your text is off-putting to people or just what the fuss is all about?

In this article, let’s look at Merry Christmas versus Happy Holidays in your headlines and ask, “Does it matter?”

First, we’re going to tell you upfront that this is ultimately your decision. You know your target audience best, and if you don’t, you should.

What we are going to do is present a case for both sides, and then you can decide where you fall. So, let’s get to it.

The Starbucks Decision

Here’s a bit of background as to why your headline decision is so important.

You might remember that Starbucks started its very own controversy last Christmas when it debuted its red holiday cup.

Since the iconic Christmas cup debuted in 1997, it’s had several winter-themed designs. Coffee drinkers would have seen snowflakes, reindeer, snowmen and ornaments at one time or another.

Yet, in 2015, Starbucks launched a dark cranberry cup with a very minimalist design. While some users liked it, others called it the “War on Christmas.”

The cup was described as a “two-toned ombré design with a bright poppy color on top that shades into a darker cranberry below.” And, there wasn’t a Santa or a reindeer in sight.

Many Starbucks users were infuriated, while Starbucks simply said they wanted users to add their own doodles to the cup. One unhappy customer went so far as to tell the barista his name was Merry Christmas so it would end up on the cup.

So, what’s all the fuss? It turns out we live in an era of increasing attention to political correctness.

You just might be wondering if you’ll set off a firestorm like Starbucks did by writing a headline, or even an email subject line that says Merry Christmas or Happy Holidays. You’re sure to offend someone, right?

The Case for Merry Christmas in Your Headlines

According to a Pew Research poll, nine out of ten Americans celebrate Christmas. So, you might wonder why so many people care about the terminology.

It appears that in this day and age, someone is bound to take offense if you use Happy Holidays or Merry Christmas in your headlines.

The war on Christmas seems to arrive earlier and earlier each year. The question is though, “Who is at war?”

After all, Christmas is a very public holiday, and not everyone ties it to religion.

Websites all over the Internet feature trees, Santa, reindeer and gifts. Basically, everyone you meet wants to tell you something, whether it be Happy Holidays or Merry Christmas.

If you decide to use Merry Christmas in your headlines, you just might be all right because to many people Christmas isn’t Jesus, it’s holiday parties, presents and ugly sweaters.

Before you decide to forgo the words Merry Christmas in your headlines ask yourself if you’re being overly cautious. Are you trying so hard not to offend a few that you’ll end up offending many?

Several retail giants throughout the last few years like Lowe’s, Home Depot, Sears, WalMart, Target, Best Buy and the Gap have tried to abandon the word Christmas for more mundane terms, and the backlash has been swift and vocal.

If your business can’t afford the customer push back, and you aren’t concerned with political correctness, and the words, Merry Christmas, mean a lot to you and your business, by all means use them in your headlines.

Finally, while no one is suggesting your brand get religious, you do have to be careful of marginalizing the world’s faithful by throwing them into a land of political correctness with your headlines.

Can your online business afford the negativity if you don’t use Merry Christmas?

The Case for Happy Holidays in Your Headlines

On the flip side, there are many today who would say banish Merry Christmas and only use Happy Holidays. They see no gray area and are quite adamant about their decision.

To many people, Happy Holidays is simply the acceptable term. Yet, with it affecting so few, why even bother deleting Merry Christmas?

You’ll find the answer to that question is, “It’s the right thing to do.”

People today want to be inclusive of all cultures, all religions and all belief systems. They believe Happy Holidays or Seasons Greetings encompasses this for the world at large.

You might find some people telling you to use Happy Holidays in your headlines because you should want every customer to feel welcome when shopping or visiting your website.

Using Merry Christmas as a headline will exclude about 25% of your audience, unless it’s a “Merry Christmas” group.

Happy holidays lets you cater to all of your paying customers.

Final Thoughts

Do you know why your headline text matters? The father of advertising believed it to be the most important thing on your page.

David Ogilvy, ad expert, said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

That being said, we’ve presented you with both sides – Merry Christmas versus Happy Holidays in your headlines.

A Public Religion Research Institute survey asked a group of Americans if retailers should use Happy Holidays or Seasons Greetings instead of Merry Christmas. Surprisingly, the yes and no answers were very nearly split in half.

Yet, it also turns out that people’s preference depends on what part of the country they live in.

What do you think? Are you going to go out on a limb and use Merry Christmas as your landing page headline, or are you going to play it safe with Happy Holidays in your headline text?

Or, are you going to do what we recommend over and over again – test your landing pages – one headline says Merry Christmas, and the other says Happy Holidays.

But, wait, what about all of those people who celebrate nothing at all during the months of November and December? In a world gone wild for political correctness, one has to ask, “Aren’t you leaving them out by using either term?”

Perhaps that’s another topic for another time…

Are you ready to squeeze more profit out of your website? That’s terrific! We’re here to help you optimize your website so it works fluidly for your website visitors. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today.

We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Jez Timms

The post Merry Christmas Versus Happy Holidays in Your Headlines – Does it matter? appeared first on Landing Page Optimization Blog.

Get Inspired – Blow Your Mind Website Examples!

Are you in the market for a new website? Wondering what’s going on in the web design world? In our feature article, we’re going to help you get inspired with some blow your mind website examples. We picked these examples because not only are they attractive, interactive websites, but they are user-friendly and intuitive for […]

The post Get Inspired – Blow Your Mind Website Examples! appeared first on Landing Page Optimization Blog.

Get Inspired - Blow Your Mind Website Examples

Are you in the market for a new website? Wondering what’s going on in the web design world?

In our feature article, we’re going to help you get inspired with some blow your mind website examples.

We picked these examples because not only are they attractive, interactive websites, but they are user-friendly and intuitive for their customers.

america-first-credit-union

America First Credit Union

This not-for-profit, member-owned financial institution in Utah and Nevada won the Best Credit Union Website award from the 2016 Web Marketing Association’s WebAward competition.

Not only did they win because of their innovative design and content, but they were awarded for their site’s ease of use, interactivity, use of technology and understandable content.

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pell-mell

Pell Mell Agency

Pell Mell might mean something in a state of confusion, or something that’s recklessly hasty or disorganized, but you won’t find any of that on this award-winning website.

This site lands on our list because of its fantastic photography and its interactivity.

Simple, yet effective, the Pell Mell Agency website works to get their message across and drive business.

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minimums

Minimums

This website’s goal is to highlight interesting people, and it does so in style with a bold and colorful design.

They utilize color and a grid-based web design to set off each person. Combined with big font sizes and quality images, the usability is terrific.

It’s easy to see where you’re going and where you came from due to the site’s organized grid and visual hierarchy.

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acme

Acme

A best in class winner from CSS Design Awards, Acme, combines beautiful photographs, interactivity and even music for a pleasurable browsing experience.

While sound is often frowned upon, Acme incorporates it into their site with class.

Bold typography and a movie-like feel make this site uber interesting even though their business is storage solutions for a wide variety of industries.

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killing-kennedy

Killing Kennedy

Another website using sound to its advantage, this website is a glorious preview of the movie.

With beautiful era-appropriate piano music, moving images and gorgeous photographs all with a 1950s vibe, users to this site really get a feel for the movie.

National Geographic stands out with this website due to its use of parallax scrolling, video and intriguing historical facts.

It’s easy to get lost in this website while experiencing the dual nature of Lee Harvey Oswald and John F. Kennedy’s lives.

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savetherainforest

Save the Rainforest

We added this site to our list for its personal touches, and its incredible design.

Save the Rainforest invites website visitors into the rainforest. It introduces people to the creatures worth saving and makes it easy to donate right on the page.

With the vivid photography and interactivity, visitors to this website get to experience the rainforest in a deeply personal, almost live-action way.

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bronx

Bronx Arts

Parents looking to send their children to school will love the vivid, inside look this website provides.

It hides nothing and welcomes users into the inner sanctum of their child-filled hallways.

Using vivid, large, high-quality images, along with bold typography and plenty of white space, it gives off a healthy, inviting vide for this school.

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divenamic

Divenamic

A simple, clean and modern design lands this site on our list.

It uses bright colors to bring the website visitor in while creating a desire to read more.

Often times, simple design and bright colors work nicely together for great design.

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alpahpod

AlphaPod

A dynamic site, AlphaPod is a teaser for the AlphaPod app for kids. It helps them learn their ABCs with cool animated animals. These aren’t your run of the mill animals, though.

They are mechanical animals that are as fun to look at as they are to interact with. Plus, they’re exciting for kids and even interesting for adults.

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house-hunter

The House Hunters Journey

This house hunting website definitely stands on its own when it comes to real estate websites.

Its premise is that house hunting starts in your mind, and you aren’t limited by your imagination.

An interactive website, it takes you through many different levels on your house hunting search. It’s a fun site to peruse.

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virgin

Virgin America

Travel websites are notoriously slow and hard to navigate. Not this one.

Virgin America is a top notch airline website. Not only is the entire site mobile-friendly, its usability is amazing.

Site visitors can book a flight with ease and see at a glance the prices of flights on different days of the week. If only all travel sites were this easy!

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wrangler

Wrangler Wild Way Home

This is a great eCommerce website. Simple and easy to use, the product and content pages are easy to navigate and full of just the right amount of information.

What’s more, when you click on their “Wild Way Home” tab, you’re taken to a page that invites you to explore your city and take the wild way home.

This website gives the website visitor a real reason to wear their clothing by inviting them into their “wild” city. People can see real people wearing real clothes while exploring their city and getting out more.

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Final Thoughts

Now that we’ve tantalized you with some blow your mind website examples, you might be wondering how to set your website apart from the competition. Here’s a list to get you started!

  • Responsive design – this means your site adapts to different browser sizes with ease. Your site should look equally good on desktop, laptop, tablet and mobile phone.
  • Content – provide relevant, interesting, shareable, original and compelling content.
  • An easy to use layout with intuitive navigation. Don’t use multiple layers of menus.
  • A fast website – load times should be under three seconds, or you’ll lose customers.
  • Simple, user friendly experience. Don’t make content hard to find.
  • Calls to action on as many pages as possible. You don’t want to risk losing your customers.
  • Strong site architecture including good onsite SEO and a sitemap.

Look for more blow your mind website examples next month!

Are you ready to squeeze more profit out of your website? That’s terrific! We’re here to help you optimize your website so it works fluidly for your website visitors. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today.

We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Tran Mau Tri Tram

The post Get Inspired – Blow Your Mind Website Examples! appeared first on Landing Page Optimization Blog.

Step-by-Step Guide for Google Analytics 2016

Google Analytics stands apart in a league of its own as the best tool for understanding your web traffic and conversions. Yet, as the best tool, it can be confusing and overwhelming to figure out. In this article, we first look at how you set up an account in Google Analytics, and then we look […]

The post Step-by-Step Guide for Google Analytics 2016 appeared first on Landing Page Optimization Blog.

Step-by-Step Guide for Google Analytics 2016

Google Analytics stands apart in a league of its own as the best tool for understanding your web traffic and conversions.

Yet, as the best tool, it can be confusing and overwhelming to figure out.

In this article, we first look at how you set up an account in Google Analytics, and then we look at some more advanced tips for making it work for you.

Here’s your step-by-step guide for Google Analytics:

Get Started

To make use of the wide reporting options, you first need to set up an account. Follow these straightforward steps:

  1. Visit Google Analytics.
  2. If you don’t have a Gmail address, you’ll need to create one.
  3. If you do have a Gmail address, simply sign in to your account.
  4. Once inside Google Analytics, name your account with your company name, website name and provide your website’s URL.
  5. Google will then provide you with tracking code. You’ll want to copy this code and insert it into all of the pages of your website. You can either add it yourself to your html code, or if you’re using WordPress, use a plugin to do it for you.
  6. Give it a few days before you start looking at reports.

Now that you’ve got the set up done, let’s dive into the advanced tips.

Set Up Goals

You want to track your conversions, so you will use conversion goals to measure them.

Setting up goals allows you to dig deep into the performance of your website. You’ll learn if your website visitors are actually doing what you want them to do.

To set up your goals, we recommend using the SMART method.

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time based

You want to be extra sure that your goals are measurable.

So, the first thing you want to do is decide the action that defines a specific conversion on your website. Google Analytics then uses your goals to track the conversion. Once the goal is achieved, the conversion is logged.

Some examples of goals include:

  • Purchase
  • Newsletter sign up
  • Online registration
  • Information request
  • Download

Next, you want to either create or decide on a destination page. For example, if you want your user to sign up for your newsletter (this is the goal), then the destination page would be the thank you page they land on after completing the task.

This tells Google Analytics that your website visitor completed your form.

Once you’ve got your goal and your destination page, you can set up Goal Tracking.

  1. Visit the Admin tab.
  2. In the View column, click Goal.
  3. Click on +New Goal.
  4. Select a template that meets your needs. Choose from Revenue, Acquisition, Inquiry and Engagement. These are shown to you based on your industry.
  5. Click continue to name your goal.
  6. Choose how you will track your goals. In most instances, you’ll use your destination page.
  7. Click continue and paste in the URL of your destination page.

Measure Conversions

Your Goals are set, and Google Analytics will get to work recording your conversions.

It’s now time to measure your website conversions. Deciphering your reports can be confusing. Here’s how to view them.

You’ll notice a Goal Conversion Rate. This shows the percentage of your page visits that resulted in the conversion you defined in your goal.

This is a key part of your reporting as this is perhaps the best indicator to gauge the effectiveness of your page.

For example, if your conversion rate is high, you’re obviously bringing in good website traffic. This means you’re doing something right.

Yet, if your conversion rate is low, you need to change something on your website. It could be the image, headline, text, call to action, colors, etc. A low conversion rate means you aren’t meeting the needs of your customers.

It’s ideal when you see your goal conversion rate continue to increase over time. This means you’ve refined your landing pages for the best conversion rates.

Next, take a look at your Goal Completions. This number shows you exactly how many website visitors converted. This is a tangible number you can use in your marketing reports.

Third, you want to look at the Goal Value. This is very simple – it’s the monetary value of your conversions.

Conversions are great, but the Goal Value number tells you what each of those conversions is worth to you monetarily.

Understand Your Audience

Now, we’re going to touch on how to evaluate your audience in Google Analytics. Why is this important?

It lets you know if you’re reaching the right people in the right way. You’ll learn things about your website visitors such as:

  • Age
  • Gender
  • Location
  • Interests
  • Browsers
  • Mobile Devices

On the left-hand side in Google Analytics, you’ll see the category for your Audience. Open each of these sections, paying special attention to Demographics and Geo.

Get familiar with your Acquisition report as well. This report shows you how your website visitors arrived on your site.

This helps you know if it was email, social media, organic or pay-per-click.

Discovering the data in these reports helps you learn what works best for driving traffic to your website to help you increase your goal conversions.

Your audience reports can also tell you how many page views your website had. For example, if a visitor landed on your site and visited five pages, you can see where he went.

You can also view the number of new and returning visitors.

Think about your website goals. Are you after new or returning visitors? This is where you’ll see if you’re meeting your goals.

Take a look at your visitor flow as well. This helps you see where people came from.

To Conclude

In this guide, we’ve touched on just a few of the many things Google Analytics has to offer.

Once you’ve set up Google Analytics on your website, you have access to an abundance of information.

You want to use that information to make changes and additions to your website so you can continue to improve your conversion rate.

You’ll find it relatively easy to set up Google Analytics and view your first set of simple reports.

We do encourage you to get started with Goals as they can really help you gauge your conversion rate. Use our advanced tips to get started and stick with it.

The more you use Google Analytics, the more comfortable with it you’ll become.

Are you ready to squeeze more profit out of your website by tracking your conversions in Google Analytics? That’s terrific! We’re here to help you optimize your website so it works fluidly for your website visitors. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today.

We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Louis Llerna

The post Step-by-Step Guide for Google Analytics 2016 appeared first on Landing Page Optimization Blog.

How To Color Your Website And Influence Conversion!

Have you ever wondered if a specially chosen color would affect the buying habits of your website visitors? The answer is, “yes,” color absolutely influences visitors to your website, and it is even responsible for the actions they take. Let’s look at how to color your website and influence conversion, but, first, let’s review why […]

The post How To Color Your Website And Influence Conversion! appeared first on Landing Page Optimization Blog.

How To Color Your Website And Influence Conversion!

Have you ever wondered if a specially chosen color would affect the buying habits of your website visitors?

The answer is, “yes,” color absolutely influences visitors to your website, and it is even responsible for the actions they take.

Let’s look at how to color your website and influence conversion, but, first, let’s review why color has such power to persuade your website visitors.

Color is a Powerful Persuader

In a study called Impact of Color in Marketing, researchers found that 90% of the snap judgments people make about your products are based on color alone.

Another study confirms that people make purchases based on how they are affected by the colors you use. They go on to say that the colors must work together with your brand to be effective.

So, you can see that color is indeed a powerful persuader, and the reasons why are numerous.

While many studies exist telling you what color to use for your calls to action and your headlines, and this matters, there are other studies that say predicting consumer reaction to the color is also important.

For example, swimming pool websites are most often blue-toned, and car dealership websites usually incorporate a lot of black. Now, just imagine if the main color on these websites was pink.

Color is a quite definitely a powerful persuader, and it pays to think of the color in context.

You also want to think of your audience when choosing your colors.

It’s time to look at how to color your website and influence conversion.

The Properties of Color

You’ll find that different colors have different meanings for people all across the globe. For example, some colors in the United States don’t affect people the same way as the same colors in another country would affect their residents.

Research your target audience so you aren’t using an offensive color or one that means something other than you’d like it to mean.

We’re going to look at the properties of color as they are widely recognized and the feelings they can bring about.

Blue

We most often think of blue as the quintessential color. It represents trust and authority, and it’s soothing and calming.

Some cultures tie it with strength, while others see it as safe and divine.

It’s worth noting that the most popular social platform in the world, Facebook, is blue. The reason is quite simple: it symbolizes trust, loyalty, transparency and sometimes power.

Website designers often use blue in call-to-action buttons and headline text. Combined with just the right fonts, this color has massive impact.

Green

This is another power color, and it’s also often used in calls-to-action.

It represents nature and the outdoors, creativity, youth and also happiness. Consider how it’s also the color of good luck.

In the negative arena, green symbolizes jealousy, and in some countries, it’s the color of death.

Purple

The color of royalty, wealth and fame, purple isn’t the best color for conversions.

Pink

Universally accepted as the color for girls and women, pink represents sweetness, fun and childhood.

Worth noting, is that while it’s believe to be every woman’s favorite color, that is often not the case.

Red

Much of the world views red as the color of action, passion and excitement. It often symbolizes a sale or something with a sense of immediacy.

It is another power player in conversions.

On the flip side, and in some countries, it can denote anger or danger.

Orange

Orange is the happy friendly color, and it’s full of energy. Orange is the color of confidence and physical activity and works well with blue.

It’s also the color of fall and Halloween.

For some cultures, orange is associated with mourning or loss, and in others it symbolizes courage.

Yellow

Many people love yellow for its happy connotations and warm color. It’s often associated with summer, and many think of it as the color of prosperity as well.

Black

Most cultures usually see black as the color of death.

We do encourage you to use some black in your website design, though, as it grounds your site and provides definition.

White

The color of weddings, purity and modernity is white.

While you can’t use white in your call-action-buttons, you should use white space on your site to make it easier for your website visitors to find what you are guiding them to.

Using Color the Right Way

Now that we’ve looked at the basic psychology behind a handful of colors, we’re going to look at how to use it in the right way.

Your goal is to use color to capture your website visitor’s attention and direct them to the action you want them to take.

For example, if you use a green call-to-action button (which is a good idea), but your website also uses green headings and other colors of green, the conversion point is lost.

So, while some colors may convert better, they have to stand out enough to accomplish the task. Think high contrast to grab visitor’s attention.

Primary and secondary colors are usually a good bet – think green, red, orange and yellow – as they tend to convert the best.

But, the caveat here is not to use the colors elsewhere on your site.

Leveraging Color Theory

Another thing to consider is color theory and how you apply it to your website.

First, you want to concentrate on contrast. This not only makes your site more readable, but it drives your website visitor to your desired action.

Next, you want to think about complementary colors. These are the colors on opposite sides of the color wheel like green and red or blue and orange.

Finally, you want to use colors with a purpose. Use color to set the tone of your website. Warm colors like red, yellow and orange provide energy while green, blue, and purple are more relaxing.

To Conclude

Your website visitors respond to color. Guide their attitudes towards certain colors by learning about the emotions surrounding the color. Know your target audience so it’s easier to choose your colors.

It’s a good idea to take these advanced tips on website conversions into account and use color psychology to improve your online sales and conversions.

Color is one of the biggest factors affecting your website conversions. Do your research, and if you’re unsure, testing is always the best plan.

Use this guide full of expert tips on the use of color to drive your website conversions on your individual landing pages and watch your leads increase.

Are you ready to squeeze more profit out of your website by using color for conversions? That’s terrific! We’re here to help you optimize your website so it works fluidly for your website visitors. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today.

We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: RhondaK Native Florida Folk Artist

The post How To Color Your Website And Influence Conversion! appeared first on Landing Page Optimization Blog.