Content at Scale: Building a Modern, Simplified Approach

In this third installment of our four-part series on the challenges of driving content with speed, scale, and agility – and new approaches to achieving that capability in today’s enterprise organizations – Adam Lavelle speaks with his dentsu colleague,…

In this third installment of our four-part series on the challenges of driving content with speed, scale, and agility – and new approaches to achieving that capability in today’s enterprise organizations – Adam Lavelle speaks with his dentsu colleague, James Thomas, about how their agency helped one global insurance brand build a more unified, modern, and simplified approach to their content supply chain.

Purists and Pragmatists in experimentation

The clash between data purists and pragmatists is an age-old question, and one that every organization has to face once it grows large and mature enough.

The clash between data purists and pragmatists is an age-old question, and one that every organization has to face once it grows large and mature enough.

Your 2022 Guide to Google Ads Competitor Research: 7 Tools to Use

Discover how to spy on your Google Ads competition with these seven tools for competitor research.

Want to make sure your Google Ads campaigns stand out this holiday season — and well into the new year? It’s time to dive into a little competitor research.

With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. But, with a little digging, you can still find actionable insights within Google’s platforms and certain third-party tools.

In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools:

The Truth About “Spying” on Your Competitors in Google Ads

First, I’m going to address a question we get time and time again from new clients:

Can I see how much my competitors are spending and which keywords they’re bidding on in Google Ads?

As mentioned above, to the frustration of every paid search marketer, Google has been cracking down on the competitive data and metrics it provides advertisers. We believe it’s part of the larger backlash on customer data information sharing, and it means the days of detailed competitor insights is in the past.

But, as you’re lamenting the inability to “spy” on competitors in Google Ads (formerly Adwords), I pose a question: Would you want your own competitors to be able to do the same thing?

Remember, any data you can find on your competitors is data your competitors can find on you. For this reason, paid search marketers should learn to love the new industry-specific competitor data we do have access to — which, in many cases, is more useful than specific competitors’ keywords and bid numbers anyway.

How to View Competitors in Google Ads: Auction Insights Report

While there are no direct ways to see how much a competitor is spending or see what keywords competitors are bidding on in Google Ads, the platform does provide a helpful overview of your and your competitors’ performance.

You can find this in the Auction Insights Report, listed under both “Campaigns” and “Ad groups.” (You can also view Shopping and Search data separately.)

Google Ads Auction Insights report, showing impression share, overlap rate, position above rate, top of page rate. Results are blurred out. Visible URLs are "amazon.com," "You," "bestbuy.com," and "target.com."

All of this data — overlap rate, outranking share, etc. — is helpful, but our team focuses on impression share.

As a reminder, impression share is how often your ads appear in the Google search engine result pages (SERPs). Because it’s extremely rare to achieve 100% impression share, a share of 60–70% can be a good result. The more competitors you have in your field, the harder it may be to achieve a higher impression share, regardless of your ad budget. 

A variety of factors can impact search impression share. If you have concerns with your results, we are here to help!

While you can’t use this data to know exactly what your competitors are spending, you can use it to track changes over time. If a competitor’s impression share rises or falls substantially, or new competitors enter this report, you might extrapolate those changes to budget adjustments or use them to explain a rising cost-per-click (CPC), respectively.

We also use competitive metrics to evaluate how our budget is impacting those impression shares. Again, it’s normal to not be in the top position appearing 100% of the time (which is why even the best ads have some search lost impression share due to rank), but if you are losing out impression share due to budget (seen in the column below), you can assume that certain competitors are outbidding you or have a higher budget to work with.

Top-level Campaigns report in Google Ads, showing Shopping Campaign #1 and Shopping Campaign #2, search impression share, search lost IS (rank), and search lost IS (budget).

The Grain of Salt

As always, this information comes with a few caveats. A lot of factors come into play when it comes to search impression rank, not just budget.

Let’s look back at this example. All of these competitors are so listed because they are bidding on “[specific consumer good]”-related keywords. 

However, the playing field is vastly different between big box brands like Amazon and smaller eCommerce brands that only sell that specific consumer good. Therefore, while Amazon is technically a competitor in this report, a smart PPC marketer recognizes it’s not a brand their smaller client should be worried about. Instead, they should focus on more relevant, niche competitors who specialize in that same consumer good.

Similarly, just because a competitor has a smaller impression share than your brand doesn’t mean they’re spending comparably less, percentage-wise. Several factors — including how much of that stock you carry or whether your products have Global Trade Identification Numbers (GTINs) — can also impact impression share.

Other Helpful Tools for Evaluating Your Google Ads Competition

Because of the decreasing data that Google Ads provides, we recommend less focus on individual competitors — and more focus on the industry itself.

In today’s paid search landscape, you’ll never be able to discover exactly how much your competitors are spending or which keywords they’re bidding on. However, you can make inferences about their behavior based on the trends and data available for your industry.

Our team uses these tools to understand the bigger picture for our clients:

1. Google Ads Keyword Planner

For estimated keyword search volume and forecasted bid range, use Google Ads’ Keyword Planner tool. Type in a keyword that’s crucial to your business, and you’ll get data to better understand search trends and what you may need to bid to have your ads appear.

Google Ads Keyword Planner report for "luxury watch," showing average monthly searches, competition, ad impression share, top of page bid (low range), top of page bid (high range), account status, and competition (indexed value).

Another grain of salt here: In researching search terms for our clients, we’ve found the “top of bid page (bid range)” to be estimated incorrectly in Keyword Planner. For certain specific keywords, we’ve had to historically bid much higher than Keyword Planner forecasted.

So, while this data can be helpful, don’t take the report 100% at its word. Instead, experiment with your own bids to find what works best for your campaigns.

2. Google Ads Campaign Target ROAS Simulator

For more budget forecasts, we recommend the Campaign Target ROAS Simulator. This tool evaluates your current campaign ad spend and competitors’ actions to estimate the growth you’d see if you were to change up your budget.

Based on your desired ROAS, the platform estimates the total budget (and additional budget per day) required to meet your goals.

"Campaign Target ROAS simulator" from Google Ads platform. The graph shows predicted clicks, cost, impressions, conversions, conversion value, and additional budget per day required for target ROAS between 440% and 130%. A line graph to the right shows predicted cost growth with an increase in conversion value.

In our opinion, this data is much more actionable than any specific competitor data. By looking at on an industry-wide level and taking all competitors into account, the Campaign Target ROAS Simulator provides the best insights for growing your Google Ads accounts.

But, as always, don’t take this data at face value. Always test first to see how these forecasts affect your PPC campaigns before making any big changes.

3. Google Merchant Center’s Price Competitiveness (beta)

While it’s still in beta, Google Merchant Center’s new “Price Competitiveness” tool is a great way to see how your product prices stack up against your competitors in the industry. 

By looking at your Google Shopping data feed, the Price Competitiveness tool creates a comparison of your prices with those from other merchants selling the same products — separating them out by prices above industry average, in line with industry average, and below industry average cost. (FYI: The last category is where you want your products to be.)

Price Competitiveness report from Google Merchant Center, showing a client's product price breakdown between "above benchmark price (13%), "at benchmark price (4%)," "below benchmark price (16%)," and "no benchmark price (67%)."

You can also view price competitiveness for specific products, product types, categories, and brands, too.

Price Competitiveness report from Google Merchant Center, showing "product type," "clicks," "country," and "price competitiveness" graph for a client's products. "Product Type" is blurred out for confidentiality.

It gets even more granular! You can view how your own particular product listings stack up against industry averages when you click into “view submitted products.”

Google Merchant Center "view submitted products" price competitiveness report. Three columns show "your price/current benchmark price," "current benchmark price difference," and "historical benchmark price difference."

Note: To use this tool in Google Merchant Center, your products must have GTINs — an important part of Google Shopping data feed optimization.

4. Google Merchant Center’s Best Sellers

You can also use Google Merchant Center to view the top products in your industry. These “best sellers” are based on the products in your own Google Shopping feed.

While there may be unrelated outliers (usually from competitors who sell a wider range of products), you can use this tool to see which relevant products are performing well — and adjust your Shopping and Search campaigns based on those trends.

You can narrow down these popular products into your niche using the “category” filter.

Google Merchant Center's "Best Sellers" report, showing popular medical equipment products in Google Shopping, as well as "change from preceding week," "relative demand," "image," "title," "popular variants (GTIN)," "category," and "brand."

5. Semrush’s PPC Toolkit

Remember how I said specific Google Ads competitor data is hard to find? Well, there currently are a few tools that can fill those gaps.

One such tool is Semrush’s PPC Toolkit. With market analysis, keyword research, and ad tracking, you can keep a close eye on your rivals’ top ad positions and keywords, competitive positioning in the industry, sample text and display ad copy, and more.

Semrush Advertising Research dashboard, showing results for eBay.com. Data includes Keywords, Traffic, Traffic Cost, and Paid Search Traffic over one year.

Again, this tool can’t tell you exactly how much your competitors are bidding on ads, but you can use the data to reveal trends and strategies they might be using.

6. Ahrefs’ Site Explorer

Ahrefs is the darling of SEO marketers everywhere — but, like Semrush, it offers tools for paid search marketers, too.

You can use Ahrefs’ “Site Explorer” option to evaluate a competitor’s paid search efforts. Add the appropriate URL, navigate to “Paid search,” and then use Ahrefs’ data to see which PPC keywords a competitor is ranking for, what their top ads are, and which pages are driving the most paid search traffic.

Ahrefs' Paid Keywords dashboard, showing results for eBay.com. Data includes paid keywords, ads, block, volume, keyword density, cost-per-click, traffic, results, and URL.

7. Spyfu’s PPC Research

As its name suggests, Spyfu offers options to “spy” on competitors in Google Ads, using its PPC Research tool.

Ahrefs' Paid Keywords dashboard, showing results for eBay.com. Data includes paid keywords, ads, block, volume, keyword density, cost-per-click, traffic, results, and URL.

Like with Semrush and Ahrefs, it’s important to note that any data on clicks and budget are estimates — not something you should base your entire paid digital marketing strategy on. Instead, use this data in collaboration with other tools and your own experience to design the strategy that works for your budget and goals. 

Bottom Line: Focus on Your Industry, Not Direct Competitors

There are plenty of tools (not all listed here!) available to view your Google Ads competitors and gain insights on their strategies. 

But, I’ll say it again: Data from individual competitors isn’t always the best context for creating a paid search strategy that will bring long-term success. Instead, we recommend using industry trends to craft your PPC approach, especially as Google continues to reduce the data visible in ad reports.

So, go ahead and give these tools a try today to prep your PPC strategy for 2022. Need a helping hand? Our team of paid search specialists can create a custom proposal for your budget and goals, including a detailed Google Ads competitor analysis.

Contact us anytime to learn more. 

Habits Are Overrated

These days, when someone says they want to form a “habit,” what they often mean is that they want to make drudgery effortless. That is, they don’t want to actually do the work, rather they want to have done it—past tense. The trouble is, trying to buil…

These days, when someone says they want to form a “habit,” what they often mean is that they want to make drudgery effortless. That is, they don’t want to actually do the work, rather they want to have done it—past tense. The trouble is, trying to build a habit is often a self-defeating trap.

The post Habits Are Overrated appeared first on Nir and Far.

The Best Damn Food & Drink Gift Guide 2021

Welcome back to the best edible, potable guide to gift-giving the Internet has to offer. Like last year, we’ve assembled a lengthy list of food and beverage gifts from around the web. And, like last year, we have absolutely no ulterior motive. No…

Welcome back to the best edible, potable guide to gift-giving the Internet has to offer. Like last year, we’ve assembled a lengthy list of food and beverage gifts from around the web. And, like last year, we have absolutely no ulterior motive. None of these links have affiliate codes, there’s no kickbacks, we’re just sharing products we (and people and…

Powerful UX Statistics To Impress Investors and Stakeholders

User experience is by far one of the most important things you should take into account when creating a customer service strategy for your business. After all, it’s not just how well you can handle customer questions by phone or email, but also how goo…

User experience is by far one of the most important things you should take into account when creating a customer service strategy for your business. After all, it’s not just how well you can handle customer questions by phone or email, but also how good the UX of your website is that allows your clients […]

A Guide to Reputation Management: Build an Audience of Superfans

79% of consumers trust an online review as much as they would a recommendation from a friend. And 94% of shoppers state that just one bad review has convinced them not to buy from a company. Reputation management is the practice of actively influencing what people think of your brand and what they see others […]

The post A Guide to Reputation Management: Build an Audience of Superfans appeared first on CXL.

79% of consumers trust an online review as much as they would a recommendation from a friend.

And 94% of shoppers state that just one bad review has convinced them not to buy from a company.

Reputation management is the practice of actively influencing what people think of your brand and what they see others saying about your company when they look online.

In this guide, we’ll discuss how to implement a brand reputation management strategy, use personal branding to develop a good reputation, and protect your company from developing a negative one.

Start with an aggressive reputation management strategy for personal and business growth

Reputation management is often viewed from the perspective of fighting or reducing the harm of negative content.

Though this is an important element, it’s more helpful to view business reputation management through the lens of building a positive reputation

You can’t avoid negative reviews, opinions, and comments altogether. This is a part of doing online business. But you can overwhelm negative sentiment with positive content from others, creating a net positive effect.

A positive reputation also contributes to business goals (such as growth, leveraging social proof, and network development). 

Achieving this growth starts with identifying and connecting with your audience of superfans.

Find your audience of superfans

Creating a brand that is appealing to everyone is improbable and a waste of time.

Focus on finding a network of diehard fans, and cater your content to their needs. This is the basis of an effective differentiation strategy.

This network isn’t mutually exclusive with building an audience of customers. Not every person that buys from you will be a superfan.

Rather, you’re building an audience of people who don’t just buy what you do, but why you do it, to paraphrase Simon Sinek.

Consider category leaders such as Apple and Salesforce.

These brands have a well-defined messaging strategy rooted in their company’s missions and prominent individuals that people relate to.

For Apple, Senior VP of Worldwide Marketing, Greg “Joz” Joswiak, connects with his audience by sharing content that reflects the brand’s Why (innovation, challenging the status quo, “Think Different”).

Salesforce holds as its guiding value “to make sure Salesforce is a platform for change,” delivering on initiatives such as renewable energy, carbon-neutral cloud computing, and green building certification.

CEO Mark Benioff’s online presence ties directly back to this vision.

These examples demonstrate that the most effective way to find and grow an audience is to build and leverage your personal brand.

Using SparkToro to discover existing audiences

SparkToro is an audience research platform that helps marketers find their prospective customers’ main sources of influence. It’s also used to discover existing captive audiences.

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search.

Screenshot of SERPs showing results for retail CEOs

We’re looking for resources and publications that are directly relevant to our target audience (not broad business publications).

Retail Dive is highly relevant and also has a promising presence on networks such as LinkedIn and Facebook.

We’ll use this publication as a starting point for our research in SparkToro.

SparkToro account search overview

The audience size identified is encouragingly large, and the frequently used phrases and words (brick mortar, retail, founder) align directly with our target audience.

We can scroll down further to identify other publications and sources of interest.

The results are encouraging in that there is a lot of overlap in the sources of influence (47% engage with the National Retail Federation), and the sources appear to be highly relevant.

SparkToro audience interests

Next, we’ll hit the Text Insights tab, which details what Retail Dive’s audience likes to talk about, share, use as hashtags, and say in their social bios.

SparkToro audience hashtags and topics

Drilling down on these terms can then serve as a jumping-off point for further research in SparkToro.

SparkToro search

An audience search with the parameters “Frequently uses the hashtag” and “#retailtech” pulls up many frequently listened-to podcasts.

SparkToro retail interests

This process helps you to build an audience by identifying opportunities to:

  • Leverage relevant hashtags;
  • Attend popular trade shows;
  • Make appearances on or sponsor well-liked podcasts;
  • Run social media ads against audiences who follow specific accounts;
  • Team up with large publications (press releases, guest posts).

Developing a social media following

Your strategy for communication on social networks will look different for your personal profiles than for your brand’s social pages.

Take SparkToro’s Co-founder, Rand Fishkin.

Though Rand is actively growing the SparkToro brand, the content on his personal profiles is more broadly related to marketing, branding, and entrepreneurship.

He also actively shares relevant tweets to reach a wider audience.

Rand also grows his personal brand on Twitter by making a concerted effort to engage directly with his followers.

His profile is filled with videos like this one, where he directly answers questions from his audience.

Compare that to SparkToro’s account, which is more mostly product-focused.

They also purposefully look for others who are sharing a similar message online and use this content to demonstrate the need for SparkToro’s offering.

The takeaway? Differentiate the messaging between your brand and personal profiles. 

Posting only about your product on your personal profile is unlikely to garner a large audience. Think more broadly about your audience’s interests and post content that relates.

Building a community

Another approach is to create your own captive audience by building an engaging Facebook community.

Take Semrush, a platform for SEO, PPC, and content-related research.

Their private group, Semrush All-Stars, provides users with a way to find help using the product and interpreting results.

Setting up this group has several benefits for Semrush.

  • Improving user engagement;
  • Collecting product improvement feedback;
  • Developing an audience of superfans.

Growing a community of this size is a long-term play. Consider supplementing this with activity in existing communities.

Tapping into an existing community

Reddit can be a powerful platform for identifying and engaging with existing audiences.

One approach is to identify relevant subreddits (communities), bookmark them, and set some time aside each day to engage. You can comment on others’ posts, answer questions, or even start your own threads.

Take Elon Musk, for example, who set up an AMA (Ask Me Anything) in the subreddit r/space.

Another approach would be to use a keyword monitoring tool like Hootsuite’s Reddit app to monitor mentions of specific phrases on Reddit.

When people use those specific phrases, you’ll be notified and triggered to engage.

Position yourself as an expert to grow connections 

You can build meaningful connections by positioning yourself as an expert.

Most businesses have the option of doing so via social media platforms or on their own website.

Social’s obvious drawcard is its reach, with 3.6 billion people already using social media worldwide. There are likely to be relevant communities already established that you can start engaging with right away.

Your own website has far fewer visitors, and you’ll need to put in the hard yards to build a community from scratch.

The upshot for focusing on your own site is that your audience is your audience

Facebook can shut down a group at any moment. If you build a significant presence on your website, you’ve created your own network. When you communicate with your audience via email, you own the email list.

Many brands are concerned that they won’t be able to get personal on the company website. They don’t see it as a platform to develop meaningful connections by being genuine human beings.

This isn’t true. Take SparkToro’s website.

“Lost and Founder,” a book by SparkToro’s founder, Rand Fishkin, is readily displayed on the SparkToro site.

Lost and Founder book on SparkToro website

Why?

Because Rand’s personal brand is directly associated with SparkToro’s brand.

This expertise is leveraged further by the inclusion of some social proof in the form of testimonials.

Book testimonials

Notice that the reviews are about Rand, not about SparkToro. This page cleverly supplements his personal brand efforts, positioning both him and his company as an expert and an authority.

Winning in a pull economy

You need to position yourself as an expert and use your own website because we’re living in a “pull economy.” People now prefer to find you by searching rather than you knocking on their door.

Michael Fertik, the founder of Reputation.com, said in an interview:

“People, employers, and customers find you because of the internet. Let’s say that you are a landscape architect. If you’re talking about landscape architecture and you’re identified with it in social media, you have a plausible résumé. But if someone looks you up, and finds someone else [with the same name] whose interest is kite surfing, that doesn’t do you any good. On the other hand, if all they can find is that you’re interested in cooking, that’s not necessarily good, either.”

Post authentic content that your audience connects with, learns from, and loves engaging with. 

Take Gary Vaynerchuk (aka GaryVee), CEO of VaynerMedia, a global creative and media agency.

Fans of Vaynerchuk know he’s big on:

  • Empathy;
  • Wine;
  • The New York Jets;
  • NFTs;
  • Underpriced attention.

Vaynerchuk regularly talks about the business connections he’s formed by positioning himself as an expert in these fields.

That’s exactly what you’ll see from him on LinkedIn.

Example of LinkedIn post from Gary Vaynerchuk

And on Twitter.

Gary Vee tweet example

Build your reputation through personal branding 

Successful companies with strong reputations undertake personal branding efforts.

Here’s how you can replicate their success.

Create authentic content that represents you 

Growing your personal brand does not mean simply discussing your product’s features and benefits using your personal profiles.

Instead, focus on producing content that reflects your personal values, passions, and beliefs—ideally, these overlap with your company’s mission.

Recall GaryVee’s interests discussed above.

  • Empathy;
  • Wine;
  • The New York Jets;
  • NFTs;
  • Underpriced attention.

Vaynerchuk is relentlessly consistent on these themes on every platform.

He talks about both empathy and wine in this blog post.

Gary Vee personal brand blog post

On Instagram, a clip of Vaynerchuk discussing his passion for NFTs, while wearing a Jets hat and jersey.

Gary Vee Instagram post example

And you’ll find hundreds of videos of him talking about “underpriced attention” on his YouTube channel.

GaryVee YouTube channel and video content

Personal branding efforts require consistency and authenticity.

One area where Vaynerchuk excels and where smaller businesses perhaps can’t is volume. He has an entire content production team behind him, publishing hundreds of pieces of content in various forms each day.

Small businesses would do better to compete on quality rather than quantity.

Consider Rand, who posts at most once a day on Twitter and LinkedIn.

Rand focuses on producing high-quality content. Instead of posting throwaway one-liners, he creates deeply valuable videos that are immediately actionable and often answer direct questions from his following.

Use social media as a networking tool

To effectively develop a positive online reputation, collaboration with other high-profile individuals or brands is key.

Having identified an existing audience (e.g., people who frequently use the #retailtech), we can use SparkToro’s insights to find podcasts and YouTube channels this audience already engages with.

Trying to get a spot as a guest on one of these podcasts would be a good start, but we can dig further to identify influential individuals to network with.

For example, National Retail Federation’s YouTube channel hosts several videos featuring high-profile retail executives.

NRF's YouTube video collection

We can use engagement on these videos as a starting point to determine individuals with significant influence.

The interview with Laura Alber appears to be quite popular at 58K views (compared with 10K views or less for others), so this may be a person we can connect with on social media.

A great example of how industry professionals cooperate to expand their influence is the collaboration between SparkToro and Ross Simmonds.

Amanda Natividad, Marketing Architect at SparkToro (and frequent collaborator with Rand Fishkin), has a similar following.

Amanda Natividad Twitter profile

By teaming up for this special event, both individuals can reach an audience twice the size of their own. And, they can leverage each other’s influence to further position themselves as an authority and industry expert.

Protecting your business and personal reputation 

The best way to protect your business and personal reputation is to continue growing positive sentiment.

There will be negative reviews (especially on review sites like Yelp). It’s a matter of statistics. 

By following the steps above, you should be able to effectively drown those out.

However, there may be times where individuals purposefully seek to tear down your online image or specifically hurt your brand.

There are a few ways you can manage this.

Online reputation management (ORM) software, such as Brand24 or Repuso, monitor mentions of your brand across various media. They usually include tools to help you enhance your brand reputation, such as review monitoring and collecting new customer reviews.

Screenshot of Brand24

For smaller brands (like local businesses or personal reputation management), it may suffice to set up a Google alert to receive real-time notifications when new commentary emerges.

If your brand is under serious attack, it’s worth hiring a dedicated reputation management company.

These agencies can provide advice on handling negative customer feedback, develop positive public relations, and optimize search engine results to improve your brand image when people search for you.

It’s best not to get too involved in review management. Unless they can be clearly identified as spam, illegal, or derogatory, avoid removing negative comments or reviews. 

Having a less-than-perfect rating may actually be beneficial.

A survey from Bizrate Insights identified that 52% of shoppers are more likely to trust a company with a mix of negative and positive reviews than one with a perfect record.

Conclusion 

Reputation management is an ongoing process; you’ll need to regularly monitor negative changes and work consistently to grow your audience of superfans.

Ideally, you’ll invest heavily in developing social proof, position yourself as an expert by collaborating with other influential individuals in your industry. You’ll also want to cultivate a following of devout customers who believe in your product as well as your brand.

Learn more about audience building in our online course.

The post A Guide to Reputation Management: Build an Audience of Superfans appeared first on CXL.

How to Design Beyond Default UI Patterns for a Rich UX

If you examine most mobile apps, you might notice they all look the same. They all use navigation bars, table lists, and a linear data display. These default patterns that designers habitually use may get the job done, but they’re not always the …

If you examine most mobile apps, you might notice they all look the same. They all use navigation bars, table lists, and a linear data display. These default patterns that designers habitually use may get the job done, but they’re not always the best approach for UX. Information structures that are too flat often fail […]

The post How to Design Beyond Default UI Patterns for a Rich UX first appeared on UX Movement.

A/B Testing During Black Friday Promotions

Mature experimentation programs can capitalize on Black Friday to discover new customer insights and the most performal version of their website.

Mature experimentation programs can capitalize on Black Friday to discover new customer insights and the most performal version of their website.