Hits, Sessions & Users: Understanding Digital Analytics Data

We talk about data every day – sessions, visits, conversions, pages, hits, etc. etc. etc. But sometimes we fail to understand how all of these metrics fit together and where they come from. Let’s take a look at how digital analytics tools organize data. All digital analytics data is organized into a general hierarchy of […]

Hits, Sessions & Users: Understanding Digital Analytics Data is a post from: Analytics Talk by Justin Cutroni

The post Hits, Sessions & Users: Understanding Digital Analytics Data appeared first on Analytics Talk.

How to Use Google Analytics Content Grouping: 4 Business Examples

Content Grouping is a useful feature that let’s you group your website or app content together and view aggregate metrics for each group. This is particularly useful if you have a lot of content to analyze. Rolling up your content, based on your specific business structure, is very helpful when creating dashboards and other custom […]

How to Use Google Analytics Content Grouping: 4 Business Examples is a post from: Analytics Talk by Justin Cutroni

The post How to Use Google Analytics Content Grouping: 4 Business Examples appeared first on Analytics Talk.

How to Set Up Google Analytics Content Grouping

Today everyone is creating content – lots and lots of content. Measuring that content can be a challenge given the sheer volume that’s out there. That’s where Google Analytics Content Grouping can help. This feature let’s you categorize your content based on your own business rules. Then, rather than view your data based on page […]

How to Set Up Google Analytics Content Grouping is a post from: Analytics Talk by Justin Cutroni

The post How to Set Up Google Analytics Content Grouping appeared first on Analytics Talk.

Dimension Widening: Import data directly into Google Analytics

There are lots of different ways to put data in Google Analytics. You can collect data from a website with JavaScript. You can collect data from an app using an SDK (Android or iOS). Or you can collect data from any network connected device using the measurement protocol. But there’s another way to add data […]

Dimension Widening: Import data directly into Google Analytics is a post from: Analytics Talk by Justin Cutroni

The post Dimension Widening: Import data directly into Google Analytics appeared first on Analytics Talk.

Bye Bye JavaScript! Auto Event Tracking with Google Tag Manager

Implementing analytics, or any type of conversion tracking, is a big pain in the ass. There, I said it! But it’s been getting easier and easier with adoption of Tag Management tools. Google Tag Manager is going to make it even easier with the introduction of a new feature called Auto Event Tracking. Auto Event […]

Bye Bye JavaScript! Auto Event Tracking with Google Tag Manager is a post from: Analytics Talk by Justin Cutroni

The post Bye Bye JavaScript! Auto Event Tracking with Google Tag Manager appeared first on Analytics Talk.