How would you feel if you asked someone at the store where an item was and they just stood there? You would probably get frustrated and move on.
Check out 5 must-read conversion optimization articles (plus one from Brooks Bell) that you might have missed this month: Optimizely Online Shopping Trends – Europe 2016. Ecommerce is the fastest growing retail market in Europe and with growth expected to reach £215.38 billion in 2017, it is becoming pivotal for online brands to keep their customers […]
Landing pages have become a must have for all digital marketing campaigns. They are designed to compel your website visitors to convert on the campaign that drove them there, by collecting…
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Robert Cialdini offers a surprising number one sales rule in his book Pre-Suasion.
Are you in the market for a new website? Wondering what’s going on in the web design world? In our feature article, we’re going to help you get inspired with some blow your mind website examples. We picked these examples because not only are they attractive, interactive websites, but they are user-friendly and intuitive for […]
What can an improv class teach you about crafting world-class marketing solutions? More than you might think, as it turns out.
Seven years ago, VWO was created with the aim to make marketers’ lives simpler. With its easy-to-use visual editor, it helped marketers focus on their main job (to increase conversions), than to chase the elusive IT team to get that A/B test running. In these seven years, searches for A/B testing have gone through the […]
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Reading Time: 6 minutesIf A/B testing is out of the question for you this holiday season, then use this time to learn about…Read blog postabout:A/B testing during the holidays: Risks and rewards
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Here are some great resources we have recently shared with each other: Book summaries: The entrepreneur Derek Sivers reviews the books he reads. His list is becoming a great resource. Explainer videos: Most marketing explainer videos are bad. CGP Grey’s explainer videos aren’t trying to sell anything, but they are great. The one about “The […]