The Art of Being Stupid – Why Testing Matters More Than Everything Else

Note: This is a guest article written by Tyler Hakes, the strategy director at Optimist, a full-service content marketing agency. He’s spent nearly 10 years helping agencies, startups, and corporate clients achieve sustainable growth through strategic content marketing and SEO. Any and all opinions expressed in the post are Tyler’s. Almost 10 years ago, I […]

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Explaining UX to a 10-year-old

Jonathan Hildebrand: Director of User Experience and Design As a 10-year-old who loved anything with a motor on it and as an adult who is a vintage motorcycle enthusiast, I immediately thought of my ‘78 BMW. You see, a lot of times people confuse UI and UX, and this motorcycle metaphor is an easy one […]

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What is Keyword Cannibalization?

Keyword cannibalization is what happens when you have multiple pages on your website that all target the same keyword. When more than one page is designed to rank for one particular keyword, you end up competing with yourself. As a result, each page en…