“Google Penalty.” Those two words are all it takes to make all SEOs (search engine optimizers) and internet marketers cringe. But honestly, you shouldn’t really fear these words. There is an easy recipe to follow so that you’ll never have to worry about it: Make Sure Your On-Page SEO is Tip-Top – Many websites suffer from poor on-page SEO issues. Have an SEO professional audit your website and implement their recommendations. This means get your title tags in order, use meta descriptions, and stay away from keyword cannibalization. Create Useful Content – I purposely stayed away from using the word…
The post Infographic: How to Avoid a Google SEO Penalty appeared first on The Daily Egg.
When digging for audience insights, don’t settle for wishy-washy, generic personas. Contributor Ron Varrial shares tips for getting inside your customers’ heads and hearts.
As online competition increases, making the decision to implement an optimization strategy is now a relatively straightforward one. Deciding where to start your optimization, however, remains a hurdle that even the largest blue chip corporations struggle to get over. To know where to start your optimization strategy, you need to know the areas in […]
The post How To Perform A UX Audit/Inventory appeared first on Brooks Bell.
A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a huge part of the operation. Qualitative surveys were giving the company a read that customers were unhappy with the service being provided. As bad customer service is a massive long-term cost […]
Cookies To Humans: Implications Of Identity Systems On Incentives! is a post from: Occam’s Razor by Avinash Kaushik
If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my funnel? What’s missing might be a deep understanding of how copywriting should be used to convert readers. And there are few better people to learn from than the “Admen”: the original rockstar creators of the classic twentieth century magazine and newspaper ads. We have weeks, websites, and embedded video to make a sale. They had only moments and one printed page. For this article, I’ve sifted through the reams of great copywriting and distilled things down to just…
The post The Five Sales Letters Every Marketer Should Know, Hands Down appeared first on The Daily Egg.
By bringing in-house this machine learning-powered detector of user interest, the content rec service hopes to ‘own the interest graph.’
“A woman asks little of love: Only that she be able to feel like a heroine.” ~Mignon McLaughlin I like this quote not so much for what it says about women, per se, but what it says about human nature and advertising. We want companies and products that make us feel and let us be […]
AdWords can be an incredibly powerful platform for growing your business, but the truth is that most businesses are wasting thousands of dollars every month due to poor account management. If you feel like you could be generating more revenue from AdWords, chances are that you’re making some of these ten common mistakes that are inhibiting your performance. In this post I’ll be showing you ten common AdWords mistakes that I’ve seen literally hundreds of advertisers make. And, more importantly, I’m going to show you exactly how to fix them, so you can take steps towards creating an incredibly successful…
The post The Top 10 Most Common AdWords Mistakes (And How To Fix Them) appeared first on The Daily Egg.
If you’ve been keeping up with any thought leaders over the last few months, you know that we are all talking about user experience. The more you can customize, personalize, optimize, target, adapt, and segment your individual user experiences, the more success you’ll see you in 2017. That’s a nice thought, but not a very easily implemented practice. The truth is that tracking user experience is no easy feat. Especially in Google Analytics. Vague attribution models and skewed conversion paths make reporting on your user experience frustrating, to say the least. So, to make things easier, start combing through your…
The post How to Optimize User Experience & Conversion Paths in Google Analytics appeared first on The Daily Egg.
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 44-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools […]