The Fundamentals of Website Personalization Strategy [Part 4 of 6]

Welcome to our six-part series on building a successful website personalization strategy. We will publish a new post each week. Sign up for our newsletter to get updates! In the last post, we highlighted how to develop web personalization plays to solve key business problems. Next, we’ll evaluate targeting options to make personalization perform. How will you target […]

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What is Correlation?

Correlation: The existence of a relationship between two or more variables or factors where dependence between them occurs in a way that cannot be attributed to chance alone. If an experiment or study is designed to determine which factors might influe…

‘Mom, are we going to die today? Why won’t you answer me?’ – False Nuclear Alarm in Hawaii Due to User Interface

Image from the New York Times The morning of January 13th, people in Hawaii received a false alarm that the island was under nuclear attack. One of the messages people received was via cell phones and it said:“BALLISTIC MISSILE THREAT INBOUND TO HAWAII. SEEK IMMEDIATE SHELTER. THIS IS NOT A DRILL.” Today, the Washington Post … Continue reading ‘Mom, are we going to die today? Why won’t you answer me?’ – False Nuclear Alarm in Hawaii Due to User Interface